Skin Cancer Essay - 1529 Words

Skin Cancer Skin cancer is a disease that can affect any one. Skin cancer includes many types that can be classified as severe or superficial. Consequently, treatement of skin cancer depends on the degree of severity a person has. In the following paper, we will shed lights on the types of skin cancer and its causes. Finally, we will investigate how to treat the different types of cancer and how to avoid it. Skin cancer is a term used to describe cancer in skin tisssues. The skin is made of several layers. Skin cancer is classified according to the layer it develops in. Skin cancer is classified according to the layer it develops in. The epidermes is the skin’s outer layer and is made up squamous cells, basal cells and melanocytes†¦show more content†¦It develops in the melanocytes, which are cells that produce melanin that gives the skin its pigment or color and protects tissues from ultra violet radiation. Dark skinned people have more melanin than light skinned people do. For this reason, Melanomia is more frequent in light skinned people. (â€Å"Detailed description â€Å", 2000, P.2 Now that we know different types of skin cancer, it is important to know the causes for this disease. The first one is the environmental pollutants that we are exposed to such as coal, tar, and radium. Exposure to ionizing radiation such as x-rays also cause skin cancer (â€Å"Theoretical Causes†, 2000, P.6). The other cause is the degree of pigmentation of the skin. Individuals with the highest risk are people who live in sunny places and people who have fair skin. The areas of the body that are the most exposed to sunlight are the areas of the face and head. Here, cancer is more likely to develop. (Bair, 1991, P. 368). The third factor that plays a major role in causing skin cancer is the Ozone layer. It helps protect people from ultraviolet radiation. However, the ozone layer is shrinking and this is due to man-made products like sprays and combustion of cars that are emitted in the atmosphere. This process is allowing more ultraviolet penetration to the earth thus increasing risk of skin cancer (Bair, 1991, P. 367,368). Ultraviolet radiation are the chief causes for skin cancer because the UV radiationShow MoreRelatedSkin Cancer1352 Words   |  6 Pagesare not taking skin cancer seriously after knowing its significance. Skin cancer has been a growing problem in the United States and millions of people have suffered from it every year. The three most common skin cancers are Melanoma, Basal cell, and Squamous cell, which can cause bumps, sores, growths, etc. Skin cancer is a deadly disease with many causes, but the advantage is that it can be prevented. Problem/Definition Skin cancer is a disease where cancer (malignant) cellsRead MoreEssay On Skin Cancer1814 Words   |  8 PagesSkin cancer is a very real and common health problem for Australians, with 2 in 3 developing this deadly disease by the age of 70 (Lynch, 2006). â€Å"Due to the Australian climate and lifestyle, as well as a predominantly fair skinned population, skin cancer is the most prevalent form of cancer in Australia,† (Australian Institute of Health and Welfare, 2000). For the most effective prevention against skin cancer, it is recommended that a combination of sun safety measures are met; slip, slop, slap,Read MoreSkin Cancer Essays629 Words   |  3 PagesSkin Cancer What is it and how to prevent it Skin cancer is the most prevalent of all cancers. There are three types of skin cancer: basal cell carcinoma, squamous cell carcinoma, and malignant melanoma. In this presentation I plan to discuss a little about each of these cases as well as tell ways to prevent and treat them. The first most common skin cancer is basal cell carcinoma. This cancer develops in the basal or bottom layer of the epidermis, which is the top layer of the skinRead MoreLiterature Review On Skin Cancer2421 Words   |  10 PagesLiterature Review Skin cancers have become increasingly prevalent over the last 30 years, with 87,000 new melanoma diagnoses per year in the United States (American Cancer Association, 2016). With regards to skin melanoma, medical professionals struggle most with the diagnosis rather than the treatment (Ferris et al., 2017). Therefore, it is important for the medical community to focus on diagnosis- related struggles. Pigmented Lesions and Routine Dermopathy There are various types of pigmentedRead More Melanoma (Skin Cancer) Essay1411 Words   |  6 PagesUV-B rays from the sun lead to premature aging of the skin, as well as the possible formation of skin cancer, know as melanoma. An appearance of a tan is actually a stage of burning and damage to the skin. Although a tan may be desirable to many, the fact remains that more people need to be educated on the dangers of the sun’s harmful rays, and the possible health complications of overexposure.   Ã‚  Ã‚  Ã‚  Ã‚  There are three main types of skin cancer. These are malignant melanoma, basal cell carcinoma,Read MoreIncidence Rate Of Skin Cancer1095 Words   |  5 PagesAbstract: Incidence rate of skin cancer are increasing day by day. Skin cancer is one of the deadliest forms of cancer but detected earlier can save the life time of the human being. An automated screening system is introduced to identify the presence of skin cancer in advance. In this paper, texture distinctiveness lesion segmentation algorithm is used. Experience and training-based characteristics of back propagation neural network is used with texture distinctiveness lesion segmentation algorithmRead MoreSkin Cancer Essay1118 Words   |  5 PagesTopic: Skin Cancer Thesis: Skin cancer is the most common type of cancer in the United States but is highly curable if detected early and treated properly. Specific Purpose: to inform the audience about the different kinds of skin cancer and what preventive measures you can take to protect yourself from skin cancer. I. Introduction A. Do you know that skin cancer is the most common type of cancer in the United States; two million people are diagnosed annually. B. Skin cancer is theRead MoreSkin Cancer Essay1178 Words   |  5 PagesSymptoms of Skin Cancer The Causes and symptoms of Skin Cancer While tanning beds and extreme use/exposure to UV rays are ways to get skin cancer, there are also various other ways to get it. Many don’t know that genetics and traits can actually play a huge role in developing this dangerous disease. They also don’t know that skin cancer is the most common type of cancer in the U.S. today. According to the Skin Cancer Foundation more people over the last 300 years have had skin cancer than all ofRead MoreEssay about Skin Cancer and Expert Knowledge1495 Words   |  6 Pagesbody are both a source of material risk, from cancers, and a symbolic risk, such as being pale and unhealthy looking (Carter and Jordan, p. 76). This example shows how expert knowledge in the form of medical advice tells us to keep our skin covered so as to prevent exposure from the sun that could cause skin cancer, and how this is interpreted by society using the cultural practice of booking holidays and how they balance the material risk of skin cancer with the symbolic risk of getting a tan inRead MoreSkin Cancer : A Significant And An Increasing Health Problem Worldwide1638 Words   |  7 Pages Arjun Ramakrishnan Morgan State University Skin Cancer April 28, 2016 Health Education 103.001 Abstract Skin cancer is becoming a significant and an increasing health problem worldwide. The main cause of this type of cancer is due to the damage done by the Ultraviolet (UV) radiation from sun. There are many other causes and behaviors which contribute towards skin cancer. Protecting the skin from sun by wearing appropriate clothing, a sunscreen with appropriate sun protection

Plant Tour Report Example

Essays on Plant Tour Report Lab Report Ford Camacari Plant Tour Report Section Major Ford Camacari Automobile Assembly Plant Company Summary Ford is a public company based in United States. The plant is located at the end of a tropical rainforest in a place called Camacari in Brazil in northern state of Bahia. Ford is arguably one of the most dominant car manufacturing companies in the world. Besides the 14 percent market share in Brazil, Ford shares a sizeable proportion of automobile market industry in the world especially in United States. It is the fourth largest in car manufacture in the world. Truly, the plant has very high standards of cleanliness. All the sections of the plant are impeccably clean. Workers are well dressed and smart. The automation system has made it possible to decongest the plant therefore maintaining cleanliness. Other sections such as the cafeteria, port, and walk sides are clean. There are no noticeable emissions from the plant thus maintaining environmental cleanliness. The plant is strategically placed in Camacari, Brazil for economic reasons. The primary reason is that it is much more expensive to produce one unit of a car in U.S than in Brazil due to differences in costs of labor and other input costs. The port gives the plant a great advantage with regard to water transport to interior Brazil and other countries as well. Plant Efficiency Perhaps what makes the Camacari efficient, economical and successful is the adoption of near-supplier strategy. Suppliers such as Llear and Visteon are positioned as a periphery to the plant. This way they can supply their products directly to the production line. This reduces costs of production and increases efficiency. Just in time tools such as robots makes this possible. All the supplies of the plant are available at the right time at the right place. This is because the suppliers have integrated their supply output lines directly to the production line. Many suppliers supply their products directly to ford. Currently, Ford has close to 850 long-term suppliers. Such a large number could be due to the number of components needed to make a car. The major ones include Llear Corporation and, Visteon. Llear Corporation supplies seats and related accessories as well as electric system. Visteon supplies interiors, lighting, controls, and climate electronics among others. This makes it important for these main suppliers to be fed directly to the assembly line since their supplies make a sizeable proportion of the complete car. As of 2010, Visteon, one of the main suppliers of Ford Camacari, had almost 27, 000 employees. For the three months ending December 2010, Visteon recorded $ 1887 million dollars net sales in products and services hence making it to be a large company on the globe. Visteon has suppliers too and they include Taiho kogyo, Fegomat, TGK among others. Visteon manufactures a wide variety of automobile components. Some of the major components supplied to Ford Camacari include interiors, lighting components, and powertrain controls. Plant Modernization Ford Camacari is arguably one of the most advanced automobile manufacturing plants in the world. Its automated production line is said to be the most flexible since it can produce five different types of vehicle platforms at the same time on the same production line. Robots do most of the assembly and few workers are needed. Ford Camacari has a very efficient and advanced flexible manufacturing system. This is evidenced by the fact that the plant is able to produce five different vehicle platforms at the same time on the same assembly line. Many automobile manufacturing plants such as Toyota in Japan have adopted lean manufacturing concepts. Ford Camacari has adopted lean manufacturing and this is evidenced by the automation of the whole plant and having suppliers integrated in the production process thereby improving the overall utility of the plant. The plant is well laid out with the entire auxiliary sections placed strategically near the plant. The port, collection point, cafeteria, and suppliers are well located on the whole layout plan.

Comparative between Oedipus and Lord of the Flies Free Essays

A person’s goals and ambitions often times do in fact interfere with the people around them. If someone is so determined to fulfill their dreams they often times do whatever it takes to do so, some people may even turn into a whole new person. Two characters from two different pieces of literature who face this struggle are: Oedipus from the play ‘Oedipus’ by Sophocles and Ralph from the novel ‘Lord of the Flies’ by William Golding. We will write a custom essay sample on Comparative between Oedipus and Lord of the Flies or any similar topic only for you Order Now Oedipus’ goal of seeking the killer of Lauis and finding out the truth about his life and Ralphs goal of survival and getting off the island both conflict with he others around them. Oedipus was very determined to figure out the truth about who killed King Lau’s and the truth about his life and who his real parents were. The people around him kept telling him that he was the one who murdered Lauis and the woman, Jocasta that he was married to was in fact his biological mother and his father, who he had killed was Lau’s. Oedipus of course could not face the truth and accept the fact that everyone was right so he was determined to keep seeking the killer. Oedipus talks to the blind prophet, Teresias about the truth and he ells him the same thing that everyone else has been telling him all along, that his mother was his wife and the man he killed was Lauis and Lauis was his father. ‘You are the cursed polluter of this land’ ‘ (pg. 38) and again Oedipus disagrees with him, Teresias then calls him blind because he could not face the truth. This causes interpersonal conflict because the both of the men then start insulting and fighting with each other. â€Å"When you prove me wrong then call me blind† (pg. 8) Oedipus and Teresias argue and Oedipus says to him when you can prove me wrong about ctually killing Lau’s and that He and Jocasta were actually my parents then you can call me blind to the truth. Before Oedipus accepts the fact that everyone was right he asks questions about where and when Lauis was killed because he ensures that it is actually the truth before he tells everyone he knows. (Did you no t say that Lau’s was killed in a place where 3 roads met? † (pg. 46) . Oedipus makes himself look bad for not listening to what people say and Just listening to himself and telling himself that nothing was true when it turns out it did. Oedipus then cannot live with himself for illing his biological father and then having a relationship with his mother so he then makes a decision to claw his eyes out and become blind because he was blind to the truth all along anyways. Oedipus cannot live with what had happened in his life so he claws his eyes out because after all he was blind to the truth after all. Before he does so he states † To a land of exile; brother as it shall be shown and father at once, to the children he cherishes , son and husband to the woman who bore him. Father- killer and father-supplanter† (pg. 38) basically meaning that he knew he done wrong nd that everyone was right, but he was a good man through it all. Overall, someone goals can on fact cause a person to have conflict and arguments with society around. Not only does Oedipus’ goals interfere with society around him in the play ‘Oedipus’ by Sophocles but also in the novel ‘Lord of the Flies’ by William Golding. The character Ralph has a goal and desire of surviving to live on the island and also being rescued trom the island. This struggle ot the character, Ralph causes contlict wit n the other boys on the island because after being on the island, isolated from family and friends hey basically change into other people or as they call themselves†animals†. They try to put order and rules in on the island for everyone to follow so they can at least be a little civil. Everyone agrees to put Ralph in charge on the island but after a while of taking orders from him the boys separate, Ralph needed to rules to ensure survival but everyone eventually turned on him for it. â€Å"There was a ship out there, you said you’d keep the fire going and you let it out! † (pg. 4) This quote is said by Ralph to the boys. Jack, another one of the boys on the island had a team of boys with him and heir goal was to keep the fire going on top of the mountain Just in case there had to be a ship out in the ocean, they were hoping there would be one out there so that the smoke from fire would inform the men /women from the ship that there were people on that island, but of course Jack did not complete this task, instead he and the boys went hunting, that is all they cared about it seemed. Ralph gave each and every boy a job on the island and to be fair, they all had to finish them, but that is not the way it went down. Ralph noticed no one was doing their given task so he got mad. Been working for days now and look! And they keep running off. You remember the meeting? How everyone was going to work hard until the shelters were finished† (pg. 51). One of the boys, Simon had some medical problems with having seizures, one night they got bad and he ran out of the woods uncontrollably, he could not talk right, the other boys ran after him like a pack of wild animals, they had â€Å"mistaken† him for the beast that they thought had been on the island, the boys unknowingly killed him brutally, stabbing him continuously. Afterwards Piggy and Ralph realized that it was ot the beast that they had killed, it was actually Simon, they felt nothing but guilt, they felt that they could have been more cautious. Piggy tried to get rid of the guilt by saying they were under pressure because they were scared but they both knew that was not the case. â€Å"Don’t you understand,Piggy? The things we did. † (pg. 173) Ralph talks about the things they did, referring to the death of the boy, Simon, you can tell that they felt guilt. l wasn’t scared, I was – I don’t know what I was† (pg. 173). Here Ralph states that he knew they were not scared of the thing that popped out of the oods, that turned out to be Simon, he knew that that was not the reason why everything went wrong,deep down they all knew that it was because of how much they changed and turned into savages from being isolated on the island with nothing. In comparison of the two works, they both have similarities in t erms of society being affect by a specific character. How to cite Comparative between Oedipus and Lord of the Flies, Papers

Concepts of Marketing Marketing Managers

Question: Discuss about the Marketing for Concepts of Marketing for Marketing Managers. Answer: Introduction The concepts of marketing are widely used to describe the communication channels between the customers and the company. The study of the market and its trends provides detailed characteristics to the marketing managers. The deep analysis of the market is essential, especially when a company is opting for market penetration or stepping into a new market segment. In this report the marketing blueprint of Tesla Motors is discussed. The company is venturing into the Australian market and hence the marketing blueprint is prepared. The situational analysis of the company is done, from a marketing point of view. The objectives of the marketing promotion plan in the new target market, are laid down and detailed strategies for the penetration in the new market is carried out. The last part of the report deals with the media and the allocation of the budget. Background Tesla Motors is an automotive company, which manufactures, designs and sells electric vehicle power train, electric cars, and various battery products (Tesla Motors, 2016). The company started its operations in the year 2003 and the headquarters of the company is located in California, America (Tesla Motors, 2016). The net income of Tesla was US$-888 million in the financial year 2015 (Tesla Motors, 2016). The company generated annual revenue of US$4.04 billion in the year 2015 (Tesla Motors, 2016). The primary competitors of the company include Mercedes Benz, BMW, Jaguar and others (Tesla Motors, 2016). The market share of the company was and the gross profit of the company was in the year 2015 (Tesla Motors, 2016). Figure Name: Financial Performance of Tesla Motors Source: Tesla Motors, 2016 The widespread popularity of Tesla was possible due to the production of Tesla Roadster, which was the first fully electric car in the sports car segment (Liu et al., 2014). The second vehicle of the company was Model S, a luxury sedan, which was fully electric. The following cars of the company, which came on the market, was Model X and Model 3 (Tesla Motors, 2016). The cars of the company are highly successful and appeal to the super rich target audience. The global sales of Model S crossed the 100,000 milestone, in the financial year of 2015 (Tesla Motors, 2016). The Model S was the worlds best selling car in the plug-in electric vehicle in the year 2015 (Yilmaz Krein, 2013). The company has sold over 125,000 electric cars across the world, since the inception of the first Tesla Roadster, in the year 2008. The company is not only a manufacturer of automobiles, but also manufactures equipments for office battery charging and home battery charging (Tesla Motors, 2016). The company has installed a series of high powered Superchargers, which are spread all over Europe, Asia and North America. Tesla operates a unique program known as Destination Charging Program, which enables restaurants, shops and others to offer fast, custom made chargers to their esteemed customers (Stringham, Miller Clark, 2015). The vision of the company is the creation of the most compelling car company, in the 21st century, by the transformation of the world vehicles to electric cars (Tesla Motors, 2016). The mission statement of the company includes the safety of the customers as its highest priority and accelerates the transition of the world to electric cars (Tesla Motors, 2016). The company strives to offer a full range of affordable electric cars, for each and every customer (Tesla Motors, 2016). The CEO of the company, Elon Musk, wishes to see Tesla Motors, as an independent automaker. He has a dream of offering electric cars to the average customers, at an affordable price. Tesla has laid down certain marketing goals for the accomplishment of the companys objectives (Yurynets Tomyuk, 2014). The primary marketing goal is the generation of demand for its own vehicles and the creation of long term brand awareness among the target customer base. The company aims to manage its corporate reputation in the most efficient way. The company strives for excellent management of the existing customer base so that there is generation of sufficient customer referrals and the company enjoys customer loyalty (Yurynets Tomyuk, 2014). Tesla is a customer friendly company, which incorporates customer inputs into the mainstream process of product development. Situational Analysis The emergence of electric vehicles is rapid in the entire world. It is expected to occupy around 35% of the global car sales within the year 2040 (Forbes.com, 2016). There would be a dramatic revolution in the market of electric cars. There are various forms of electric cars like plug in hybrids, advanced gas electric hybrids and battery electric vehicles (BEV) (Pollet, Staffell Shang, 2012). The electric car industry is expected to grow phenomenally and the reason for this growth can be attributed to positive environmental impact of the electric cars (Verzijlbergh et al., 2014). The electric cars emit zero emissions into the space, unlike the emissions from gasoline powered vehicles. The power required to charge these vehicles are also produced from specific sources, which are zero emissions sources in nature. The various sources are hydrogen, geothermal, solar, wind and others. Market Demography of Australia Australia has committed to the global transition towards an environment of zero emissions, with a goal to achieve the decarbonisation strategies, by the year 2050 (Jotzo, 2015). The country strives to achieve this mission by an approach of continued economic growth as well as current technologies that are available. The government of Australia aims to focus on the transport sector for lowering the level of emissions (Byrnes et al., 2013). The demands of hybrid electric vehicles are increasing at a fast rate and the market of electric vehicles is bound to increase in the near future. The Australian automobile market is booming as the country spends the highest amount of financial funds in product launches and lead generations, as depicted in the below figure (Terada, 2014). Figure Name: Social Media Advertising Spending by Australia Source: Byrnes et al., 2013 Demand Analysis There is a growing market of electric cars, with a number of car manufacturers opting in (Johnson Rose, 2013). There are new electric cars by the car manufacturers like Chevrolet Bolt from General Motors, Nissan Leaf and others (Yilmaz Krein, 2013). The demands for the electric cars are fair in Australia, as the country strives for addressing the issues of increasing fuel security. The country is vulnerable to disruption to the fuel supplies of the transport industry. The country believes that the increased use of electric vehicles as well as biofuels, would reverse the import issues of transport fuels (Johnson Rose, 2013). It would also lower the costs, improve the air quality, reduce greenhouse gas emissions and reduce the IEP compliance gaps (Johnson Rose, 2013). There would also be increased employments and an increase in the demand of locally produced electricity, which results in increased economic benefits. SWOT analysis The SWOT analysis is an effective tool for the formulation of suitable marketing strategies (Ayub et al., 2013). It helps the marketing managers to decide the marketing pathway he should follow in order to get the best results. The suitable marketing strategy would help the company capitalize the opportunities available to them, using all its strengths. Strengths There are some major positive characteristics of Tesla in the electric car industry (Weiller et al., 2015). The company has cutting edge recent technology like battery technology, vehicle design and power train technology. The company offers exceptional products and excellent performance of the vehicles. Tesla has a progressive corporate leadership strategy and strong brand name reputation in the market (Weiller et al., 2015). The company enjoys good reputation among its customer base and is fortunate enough to receive positive feedbacks from the press. The company has an innovative business model as well as innovative sales network. Tesla enjoys a strong access to the capital markets and a strong capital base (Weiller et al., 2015). Weakness There are several weaknesses of Tesla (Park et al., 2014). The product ranges of the company possess a high cost structure as there are no economies of scale. The brand recognition of the company is limited and the electric vehicle market is in a nascent stage. There is a wide range of customer concerns revolving around the electric vehicle market like scanty charging stations. Opportunities Tesla has got welcoming Australian market, which is ready to embrace the electric car industry, with open arms (Rimmer, 2014). The Australian electric car market has significant barriers for entry in the electric car industry, which inhibits the entry of the new companies. This minimizes the level of competition of Tesla (Rimmer, 2014). The country has rising customer awareness regarding the environmental benefits of electric cars. The rising cost of gasoline products makes the consumer opt for alternative sources of power. There are global concerns for energy means and dependency on fossil fuels, which makes the electric cars, an attractive alternative (Rimmer, 2014). The Australian Government is favorable for the electric car manufacturers and support the adoption of electric vehicles, by tax breaks, grants, low interest loans and others (Rimmer, 2014). Threats The management of Tesla should take into account the threats that could arise, when they start their operations in Australia (Barmore, 2013). There can be a significant increase in the number of competitors operating in the same industry. The competitors can be large automobile manufacturers and may provide major breakthrough products, which make use of vehicle battery technologies (Barmore, 2013). There can be an increasing number of substitutes in the Australian market such as ethanol fueled vehicles, natural gas vehicles and other non-electric vehicles, which are fuel efficient. Current competition Tesla would be facing stiff competition from both direct as well as indirect competitors operating in the electric car market (Porter Heppelmann, 2014). The areas in which the company enjoys competitive advantage are the luxury sedan markets and premium sports car category. The competitive advantage of Tesla includes superior technology, brand recognition, first mover market and innovative product lines (Porter Heppelmann, 2014). The indirect competition comes from car manufacturers like Jaguar, Mercedes Benz, BMW and others. These competitors enjoy a loyal clientele. Tesla should concentrate in focussing on its competitive advantage and perform aggressive marketing activities to capture a considerable portion of this market share. Marketing Promotional Budget of Tesla Tesla holds less belief for incurring expenditure for advertising in print ads and commercial ads. They are more inclined towards road shows and events like car shows, for the purpose of promotion of their products (Perrin, 2015). The company believes in educating the customers about the unique products of the company in order to create a buzz all around. The customer believes the positive word of mouth to bring all kinds of customers. Figure Name: Promotional Budget Plan of Tesla Source: Tesla Motors, 2016 Competitors marketing promotional budget and sales analysis The competitors adopt a wide mix of marketing promotional activities for their products. They have well defined budget plans for the smooth functioning of their products. The luxury car manufacturer Jaguar, spent a whooping $8m for an advert featuring British actors Mark Strong, Tom Hiddlestone and Sir Ben Kingsley (Forbes.com, 2016). The duration of the advert was one minute and it was considered as a mini movies named British Villains Rendezvous (Forbes.com, 2016). Figure name: Promotional Budget of BMW Source: Forbes.com, 2016 The above figure shows the promotional budget allocation of BMW. It shows that BMW allocates the major chunk of the budget to TV promotions followed by promotions in the radio channels. The company also utilizes other promotional media like magazine, outdoor medium the direct mail channels. Target markets The initial target market of Tesla comprised of upper class business executives and aristocrats who were looking for a high value luxury car (Hardman, Shiu Steinberger-Wilckens, 2015). The target market included males, who was looking for sports cars in the luxury car segment. They preferred to try a new genre of cars- motor car. The current target audience in Australia includes successful entrepreneurs and high end business executives, who are green friendly and tech savvy (Hardman, Shiu Steinberger-Wilckens, 2015). They are early adopters and wealthy, whose income bracket puts them in the upper class segment. Market positioning analysis Tesla should strive to position itself in the high value luxury sedan market, which is considered as a niche market (Pinkse, Bohnsack Kolk, 2014). The company should highlight its competitive advantages and use them rigorously in their promotion campaigns. The marketing manager of Tesla should identify the cars unique sales proposition (USP) (Pinkse, Bohnsack Kolk, 2014). The USPs should be well communicated to the customer so that the customer can feel the true worth of the products. The customers in Australia should perceive Tesla as attractive, reliable, high tech and environmentally friendly mode of transportation (Pinkse, Bohnsack Kolk, 2014). The price of the cars is not cheap yet it was cheap as compared to other high value sports car in the market. Marketing Plan The primary objective of Tesla for the period 2016-2017 should focus on increasing the number of vehicles, which are available to the customers (Wills, 2014). The company should strive for the creation of consistent, focussed and suitable marketing promotion strategy. The company should address the four main groups, which includes the companys customers, industry analysts, press and the inhouse retail sales team (Wills, 2014). Tesla should create a robust global advertising strategy as well as an advertising strategy suitable for the Australian market (Wills, 2014). It should focus on modern advertising strategies like pay per click advertisements on various websites, applications of media suitable for the target demographic population and others (Wills, 2014). It should also consider the traditional advertising methods like product placement in various automobile outlets. Tesla should also focus on out of the box specialized advertising strategies like Car Expo (Wills, 2014) . The company should engage in events where they can display their innovative vehicles. The events may include road shows, public events and others (Wills, 2014). The company can partner with the influential car journals or magazines like Motor Trend, Wheels Magazine or Car and Driver (Wills, 2014). The company can initiate partnerships with the green energy corporate campaigns so that they can promote the benefits of electric driven vehicles and promote the concept of driving green. Tesla should engage in partnerships with various governmental programs for encouraging the adoption of electric driven vehicles as well as reinforcement of various local and regional incentives, which are available to the buyers of electric vehicles (Wills, 2014). The marketing tactics of the company should focus on the quality of the cars. The company should make the customers visualize the high value of the cars. The high end car manufacturers should give their customers enough reasons to brag (Wills, 2014). The company should strive to make innovative products with better designs. The company should focus on the development of highly selective advertising strategy. The advertisements created by the company should be memorable and should focus on quality rather than quantity (Wills, 2014). Media and Budget Allocation The social media is a powerful tool for the purpose of lead generation and customer engagement. The use of social media platforms like Twitter, Facebook, Instagram should be utilized fully for the purpose of promotion of the high end cars (Rodrik, 2014). There is a tendency of the premium customers to scroll through the social media platform several times a day. They often share their purchase experience on the social media platforms. The potential buyers also consults the social media platforms before their car purchases. Tesla can make use of this and extensively promote their car brand in the social media platforms (Rodrik, 2014). The company can keep a significant amount of funds for the social media marketing. Tesla can make use of the budgeting methods for better allocation of the budgets. The various budgeting methods include Unit of sales method; Objective and task methods and Percentage of Sales (Rodrik, 2014). The percentage of sales method is the most commonly used methods and it relates the advertising expenses directly to the quantity of products sold. Figure name: Budget Allocation of Tesla Source: Rodrik, 2014 The marketing budget allocation should be preceded by the alignment of the marketing goals with the strategic goals of the company. The predetermined growth of the company should be directly proportional with the amount of investment for the marketing activities. It is also important to have written documentation of the marketing strategies, which would make the allocation of marketing budget easier. The companys budget allocation for marketing purpose should be identified before developing a detailed budget allocation plan. The complexity of the budget would depend on the identified marketing budget. The marketing managers should determine the amount of budgets to be allocated in each marketing activity. The above diagram gives a sample idea of the budget allocation of the company. The budget allocations shows the highest amount of budget allocation in the website design and maintenance, which presents a first impression of the company to its potential customers. The highest amount of the funds is also provided to two other marketing modes like tradeshows/events and email marketing. The other modes of marketing in which the budget allocation is done, starting from highest to lowest, are Search Engine Optimization (SEO), Pay per click, Direct mail, public relations, telemarketing, social media, automation, print advertising and virtual events or webinars. Conclusion The marketing is an important function of an organization as it deals with important components of a product like brand image, market positioning, profit making and the brand value of the product. It is the duty of the marketing manager to develop, plan and implement a suitable marketing plan, which would be best suited to the target market. A marketing function performs an important job role, who looks after a variety of product related features such as market segmentation, market positioning, budget allocation, demand analysis, analysis of the competitors and others. The manager also looks after the strengths and weaknesses as well as opportunities and threats of a product. Tesla is venturing into the Australian market and has taken initiatives to promote its products well in the new market. This report helped in the preparation of the marketing plan after studying the market demographics of Australia, the new market of Tesla. 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