Higher education in the USA Essay Example for Free

Advanced education in the USA Essay Faktorami, opredelyayuschimi yavlyaetsya li uchrezhdenie odnim iz luchshih, ili odnim iz menee prestizhnyh, yavlyayutsya: kachestvo obucheniya fakultetov, kachestvo oborudovaniya dlya issledovanij, uroven finansirovaniya bibliotek, specialnyh programm, I t. d. , a takzhe kompetentnost I chislo pretendentov na priem, to est naskolko dannoe uchrezhdenie svobodno v vybore studentov. Vse 'eti faktory dopolnyayut tranquilize druga. Voobsche v Soedinennyh SHtatah priznano, chto est bolee I menee predpochtitelnye uchrezhdeniya dlya obucheniya I polucheniya vysshego obrazovaniya. Bolee predpochtitelnye uchrezhdeniya obychno, no ne vsegda, yavlyayutsya bolee dorogostoyaschimi, I okonchanie odnogo iz nih mozhet prinesti znachitelnye preimuschestva, poskolku kazhdyj chelovek ischet vozmozhnost zanyatosti I socialnuyu podvizhnost v predelah obschestva. Konkurs na postuplenie v takoj kolledzh pobuzhdaet milliony starsheklassnikov sdavat SAT kazhdyj god. No nedavno akcent na vstupitelnyh 'ekzamenah shiroko kritikovalsya v Soedinennyh SHtatah, potomu chto 'ekzameny pozvolyayut opredelit kompetentnost v matematike I anglijskom yazyke. V zaschituispolzovaniya  'ekzamenov kak kriteriev pri postuplenii, rukovoditeli mnogih universitetov govoryat, chto ispolzovanie SAT pozvolyaet spravedlivo reshit, kogo prinyat, kogda imeetsya 10 ili 12 pretendentov na odno mesto. Mogut li kolledzhi I universitety Ameriki osnovyvatsya na ih rezultatah? Priblizitelno 12 millionov studentov v nastoyaschee vremya poseschayut shkoly vysshego obrazovaniya v Amerike. Oni studenty v obschestve, kotoroe verit v svyaz mezhdu obrazovaniem I demokratiej. Odnako, mnozhestvo amerikancev ne udovletvoreny sostoyaniem vysshego obrazovaniya v ih strane. Vozmozhno, naibolee shiroko rasprostranennoe nedovolstvo vyzyvaet uchebnyj plan kolledzha v celom I shirokij diapazon dopolnitelnyh zanyatij v chastnosti. V seredine 80-yh godov proshlogo veka Associaciya Amerikanskih Kolledzhej (AAC) vypustila doklad, v kotorom prizyvala k prepodavaniyu bazovoj chasti obschih znanij vsem studentam kolledzha. Nacionalnyj Institut Obrazovaniya (NIE) vypustil podobnyj zhe doklad-Uchastie v obuchenii. V svoem doklade NIE zaklyuchil, chto uchebnyj plan kolledzha stal chrezmerno professionalno-tehnicheskim I svyazannym s rabotoj. V nem takzhe preduprezhdaetsya, chto obrazovanie kolledzha bolshe ne mozhet razvivat v studentah razdelennye cennosti I znaniya, chto tradicionno svyazyvayut Amerikancev vmeste. Sereznoe obvinenie. Dejstvitelno li 'eto tak? V nekotoroj stepeni na dannyj second 'eto vozmozhno. Konechno, nekotorye studenty zakanchivayut svoe obuchenie bez kursa po Zapadnoj Civilizacii, ne upominaya drugie mirovye kultury. Drugie ostavlyayut kolledzh, ne izuchiv nauku ili pravitelstvo. V otvet, mnogie kolledzhi nachali peresmatrivat osnovnoj uchebnyj plan, s kotorym vse studenty dolzhny spravlyatsya. 'Eti problemy priznak togo, chto vysshee obrazovanie v Amerike menyaetsya, kak 'eto imelo mesto vsegda v self image istorii. I, kak v proshlom, 'eto izmenenie mozhet idti v neozhidannyh napravleniyah. Puritane osnovyvali kolledzhi, chtoby obuchat ministrov. No ih studenty proyavili sebya kak osnovopolozhniki pervoj v soil konstitucionnoj demokratii. Kolledzhi predostavleniya zemli byli osnovany, chtoby prepodavat selskoe hozyajstvo I proektirovanie stroitelyam Amerikanskogo Zapada. Segodnya, mnogie iz 'etih kolledzhej yavlyayutsya veduschimi shkolami v nauchno-issledovatelskom soil. Amerikancy vsegda delali stavku na sozdanie sistemnoj raboty. Oni imeyut osobo veskie prichiny dlya vypolneniya 'etogo v oblasti obrazovaniya. Lyudi v Soedinennyh SHtatah segodnya stalkivayutsya s vazhnymi voprosami: CHto yavlyaetsya nadlezhaschej rolyu Ameriki kak strany s samoj staroj v soil konstitucionnoj demokratiej; s samoj bolshoj 'ekonomikoj; yavlyayuschejsya pervoj yadernoj derzhavoj? Amerikancy uvazhayut svoe pravo vyrazit mnenie po vsem 'etim problemam. No lyudi Soedinennyh SHtatov takzhe gluboko osoznayut, chto takie problemy dolzhny rassmatrivatsya v komplekse. CHtoby prinimat uchastie v novyh voznikayuschih problemah, bolshinstvo amerikancev chuvstvuet, chto oni nuzhdayutsya vo vsej informacii, kotoruyu oni mogut poluchit. Kolledzhi I universitety naibolee vazhnye centry takogo izucheniya. I nezavisimo ot togo, chto mogut trebovatsya usovershenstvovaniya, ih buduschee polnostyu garantiruetsya amerikanskoj zhazhdoj progressa I horoshej informirovannosti. Fakticheski, sleduyuschej zadachej amerikanskogo obrazovaniya mozhet detail tendenciya dlya lyudej prodolzhit ih obrazovanie v kolledzhe dlya dalnejshej zhizni. Slovar. An Accept Prinimat Achieves Dostigat Accomplishment Vypolnenie Account Schet Adequate Adekvatnyj Admission Dopusk Admitted Dopuschennyj Advantage Preimuschestvo Agriculture Selskoe hozyajstvo. Sum Kolichestvo Applicant Pretendent Application Zayavlenie Association of American Colleges(AAC) Associaciya Amerikanskih Kolledzhej Available Dostupnyj Aware Znaya B Bachelors certificate Stepen Bakalavra Be either Byt takzhe Beyond Vne Bond Obyazatelstvo C Certainly Konechno Community Soobschestvo Competition Sorevnovanie Competence Kompetentnost Complete Polnyj Comprise Vklyuchit Condition Uslovie(sostoyanie) Contain Soderzhat Conversely Naoborot Costly Dorogostoyaschij Criticized Kritikuemyj Currently V nastoyaschee vremya Curriculum Uchebnyj plan D. Request Trebovanie Democracy Demokratiya Desirable ZHelatelnyj Determining Opredelenie Distinction Razlichie Duration Prodolzhitelnost E Elective Izbiratelnyj Emphasis Akcent Employment Zanyatost Equal renown Ravnyj prestizh Excessively professional and business related CHrezmerno professionalno-tehnicheskij I svyazannyj s rabotoj Exist Suschestvovat G Graduate Diplomirovannyj expert Government Pravitelstvo H Higher instruction Vysshee obrazovanie I Impression Vpechatlenie Independent Nezavisimyj Interviews Intervyu Issued Vypuschennyj L Lead Liderstvo. Larger part Bolshinstvo Masters qualification Stepen mastera Measure Mera Mention Upominanie Merely Prosto Might Mog by N National Institute of Education(NIE) Nacionalnyj Institut Obrazovaniya Nuclear force YAdernaya derzhava O Offer Predlozhenie Obtain Poluchit Opinions Mneniya Opportunities Vozmozhnosti Outstanding Vydayuschijsya P Painfully Gluboko Particular Specificheskij(osobennyj) Percent Procent Perhaps Vozmozhno Proper Nadlezhaschij Provide Obespechit Public Gosudarstvennyj(obschestvennyj) Puritans Puritane Private CHastnyj R Receive Poluchit. As of late Nedavno Recognized Priznannyj Recommendations Rekomendacii Regard Otnoshenie Reinforce Ukrepit Respect Uvazhenie S Satisfactory Udovletvoritelnyj Satisfied Udovletvorennyj Seek Iskat Similar Podobnyj Simply Prosto Scholars Uchenye Scientific research Nauchnoe issledovanie Social portability Socialnaya mobilnost Success Uspeh T Traditional tie Tradicionno svyazyvayut The mutual qualities and information Razdelennye cennosti I znanie Q Quality of research offices Kachestvo sredstv obsluzhivaniya issledovaniya W Whether Li Widespread SHiroko rasprostranennyj.

Film review Essay Example | Topics and Well Written Essays - 750 words - 2

Film survey - Essay Example Unique treatment tantamount with the best helpful disposition was seen from the activities of Stephanie LaFarge and Laura Ann Petitio towards Nim. Once even Stephanie LaFarge chose to breastfeed Nim as she did to her other human youngsters. To my brain, this progression proves that Nim was conveyed the most good treatment than one can envision. Stephanie had been brought Nim up for around year and a half. As standard human youngsters, Nim additionally was wearing nappies, turned out to be here and there defenseless and should have been taken care of. In any case, he was treated as a human infant. The creator finds fascinating the experience utilized by one of Nim’s educator †Joyce Butter. In the event that Nim got rowdy, Joyce bitted his ear. What's more, this sort of treatment helped individuals associated with Nim to be fruitful with him. Upon this conduct, Nim knew his place and comprehended that this individual was all the more remarkable that he was. Simultaneously, Nim regarded individuals who bitted him. Also, in the event that one let the shortcoming to be appeared, Nim saw it and at his most punctual comfort abused that. In spite of the great treatment towards Nim depicted above, I might want to take note of certain circumstances that stuns me a ton during the entire narrative. Nim likes to smoke pot and drink lager. I benevolently comprehend that investigation furnishes that subject ought to be instructed with most of aptitudes; anyway drinking lager isn't valuable one. At the same time, to show Nim with gesture based communication, Dr. Patio sorted out meetings during which graduate understudies instructed Nim signs in an austere room at Columbia University. From author’s perspective, this conduct ought not happen at any case. Nim, as a living animal, will has directly for the best possible mentality and obligations towards him in type of duty. The creator declares that individuals associated with the trial were capable before Nim on what the primate got and what he

How to Read When the World Is Terrible

How to Read When the World Is Terrible While we at the Riot take some time off to rest and catch up on our  reading, were re-running some of our  favorite posts from the last several months. Enjoy our highlight reel, and well be back with new stuff on Tuesday, January 3rd. This post originally ran July 13, 2016. When awful things are happening all over the news and your Facebook feed, sometimes books are exactly what you need. But how do you choose what to read when youre feeling fragile or angry or depressed or confused? There are lots of ways to use reading to help you conquer or confront your difficult feelings, and theres no one right way. Here are some suggestions of what to read and how it can help you. Escape If you want your reading to take you away from it all, consider a few things. Romance is a good genre to turn to in times of turmoil because happily-ever-after endings are required in the genre, so you know that everything will turn out okay. If you need a read to comfort and calm and remind you of what love can do in the world, Romance is a good bet. Suggestions: Our First Times: The Books That Made Us Romance Readers. Sometimes you may just want to forget the world exists all together. In that case, go seriously speculative with Science-Fiction or Fantasy. While some books in these genres can be very similar to real life or confront difficult moral issues, others are all about world building and imagination and thats where you should go when you need a break from the world you actually live in. Suggestions: 9 Diverse Fantasy Books That Will Challenge Your Idea of Fantasy Fiction, 7 Standalone Novels for Science-Fiction Lovers. Maybe try a laugh? The comedian memoir/essay genre serves pretty much just one purpose: to make you smile. Also effective: gossipy memoirs by movie stars with juicy tidbits about other movie stars. Suggestions:  Is Everyone Hanging Out Without Me?,  Ladies Whod Make a Sailor Blush. Light Happy When the world is tough you may not need to escape it as much as you need a softer and warmer version of it. Go find your favorite book from when you were 12 years old. Go find your favorite comfort read that you know backwards and forwards. It can help you restore order to chaos and feel centered. Suggestions:  From the Mixed-Up Files of Mrs. Basil E. Frankweiler, everything  Harry Potter. Its also a good time for something fluffy, the book equivalent of a hug. If youre religious, inspirational novels can hit the spot. Books that are described as charming, the ones you give your grandmother, the ones set in quaint English villages or quirky small towns. Examples:  The Guernsey Literary and Potato Peel Society,  The Storied Life of A. J. Fikry,  Reading Pathways: Georgette Heyer. If you just want someone to tell you that its going to be okay, there are definitely books that can do that for you. One of our favorites is  Tiny Beautiful Things. Feel Some Feelings If youre feeling numb and need some catharsis, try a weepy. Sad books can be light or dark, sweet or difficult. Theres a broad range between  The Notebook and  A Little Life, so think about the tone, subject, and style that will work best for your mood. Suggestions:  The Books That Made Us Ugly-Sob. Stare Into the Darkness If going for something different or happy just feels wrong, its okay to let yourself read something difficult and sad. If the tragedy around you still hurts too much, you can read something that fits the tone but changes the subject. There are a lot of books that dive into the difficulties of war, racism, and violence in different ways. Or maybe a deep dive right into the issues that hurt so much will help you feel informed and empowered. Fiction and nonfiction can both work. Suggestions: 48 Excellent World War II Novels;  5 Good Books About Race in America; Guns, Politics, and Fear: A Reading List;  Black Speculative Fiction is Protest Work. Keep Your Brain Busy Maybe your mind just cant drop something and you need to keep it occupied. Time to learn. Get yourself some nonfiction stuffed full of interesting facts. If theres a big fat book youve always meant to read but havent quite gotten to yet, now is the time. Suggestions:  The Emperor of All Maladies,  Guns, Germs, and Steel,  The Making of the Atomic Bomb. Do Something Different Having trouble getting into your normal reading? Change it up. Now is an excellent time for comics and graphic novels. Or maybe try audiobooks? Are you normally a prose reader? Try poetry! If youre normally a fiction reader, try nonfiction. Break out of your usual habits    Suggestions: The Comics That Turned Us Into Comics Readers, The Books That Made Us Audiobook Listeners, Poetry Books for People Who Are Afraid of Poetry, Nonfiction for Thriller Lovers. No matter what approach you choose, remember theres no one right way to read when everything is terrible. Whats right is what works for you. The best thing you can do is remember that reading helps you care for yourself and find what you need in the world when everything feels out of control. What are your reading strategies during difficult times? How to Read When the World Is Terrible When awful things are happening all over the news and your Facebook feed, sometimes books are exactly what you need. But how do you choose what to read when youre feeling fragile or angry or depressed or confused? There are lots of ways to use reading to help you conquer or confront your difficult feelings, and theres no one right way. Here are some suggestions of what to read and how it can help you. Escape If you want your reading to take you away from it all, consider a few things. Romance is a good genre to turn to in times of turmoil because happily-ever-after endings are required in the genre, so you know that everything will turn out okay. If you need a read to comfort and calm and remind you of what love can do in the world, Romance is a good bet. Suggestions: Our First Times: The Books That Made Us Romance Readers. Sometimes you may just want to forget the world exists all together. In that case, go seriously speculative with Science-Fiction or Fantasy. While some books in these genres can be very similar to real life or confront difficult moral issues, others are all about world building and imagination and thats where you should go when you need a break from the world you actually live in. Suggestions: 9 Diverse Fantasy Books That Will Challenge Your Idea of Fantasy Fiction, 7 Standalone Novels for Science-Fiction Lovers. Maybe try a laugh? The comedian memoir/essay genre serves pretty much just one purpose: to make you smile. Also effective: gossipy memoirs by movie stars with juicy tidbits about other movie stars. Suggestions:  Is Everyone Hanging Out Without Me?,  Ladies Whod Make a Sailor Blush. Light Happy When the world is tough you may not need to escape it as much as you need a softer and warmer version of it. Go find your favorite book from when you were 12 years old. Go find your favorite comfort read that you know backwards and forwards. It can help you restore order to chaos and feel centered. Suggestions:  From the Mixed-Up Files of Mrs. Basil E. Frankweiler, everything  Harry Potter. Its also a good time for something fluffy, the book equivalent of a hug. If youre religious, inspirational novels can hit the spot. Books that are described as charming, the ones you give your grandmother, the ones set in quaint English villages or quirky small towns. Examples:  The Guernsey Literary and Potato Peel Society,  The Storied Life of A. J. Fikry,  Reading Pathways: Georgette Heyer. If you just want someone to tell you that its going to be okay, there are definitely books that can do that for you. One of our favorites is  Tiny Beautiful Things. Feel Some Feelings If youre feeling numb and need some catharsis, try a weepy. Sad books can be light or dark, sweet or difficult. Theres a broad range between  The Notebook and  A Little Life, so think about the tone, subject, and style that will work best for your mood. Suggestions:  The Books That Made Us Ugly-Sob. Stare Into the Darkness If going for something different or happy just feels wrong, its okay to let yourself read something difficult and sad. If the tragedy around you still hurts too much, you can read something that fits the tone but changes the subject. There are a lot of books that dive into the difficulties of war, racism, and violence in different ways. Or maybe a deep dive right into the issues that hurt so much will help you feel informed and empowered. Fiction and nonfiction can both work. Suggestions: 48 Excellent World War II Novels;  5 Good Books About Race in America; Guns, Politics, and Fear: A Reading List;  Black Speculative Fiction is Protest Work. Keep Your Brain Busy Maybe your mind just cant drop something and you need to keep it occupied. Time to learn. Get yourself some nonfiction stuffed full of interesting facts. If theres a big fat book youve always meant to read but havent quite gotten to yet, now is the time. Suggestions:  The Emperor of All Maladies,  Guns, Germs, and Steel,  The Making of the Atomic Bomb. Do Something Different Having trouble getting into your normal reading? Change it up. Now is an excellent time for comics and graphic novels. Or maybe try audiobooks? Are you normally a prose reader? Try poetry! If youre normally a fiction reader, try nonfiction. Break out of your usual habits    Suggestions: The Comics That Turned Us Into Comics Readers, The Books That Made Us Audiobook Listeners, Poetry Books for People Who Are Afraid of Poetry, Nonfiction for Thriller Lovers. No matter what approach you choose, remember theres no one right way to read when everything is terrible. Whats right is what works for you. The best thing you can do is remember that reading helps you care for yourself and find what you need in the world when everything feels out of control. What are your reading strategies during difficult times?

On Epistemology and Skepticism Essay - 1687 Words

Epistemology is purposed with discovering and studying what knowledge is and how we can classify what we know, how we know it, and provide some type of framework for how we arrived at this conclusion. In the journey to identify what knowledge is the certainty principle was one of the first concepts that I learned that explained how we, as humans, consider ourselves to know something. The certainty concept suggests that knowledge requires evidence that is sufficient to rule out the possibility of error. This concept is exemplified in cases like The Gettier problem in the instance that we suppose (S) someone to know (P) a particular proposition. As Gettier established the Justified True Belief as a conceptual formula for knowledge, certainty†¦show more content†¦Skepticism in general says that we do not know many propositions about the external world that we naturally take ourselves to know. Descartes affirms skepticism by analyzing beliefs as knowledge. Meditations seeks to f ind a solution to the notion of if one doubts a belief, can it be considered knowledge? Descartes first submits that it is not necessary to show all beliefs are false to satisfy the knowledge condition. He adds that if in each belief there is doubt that we can conclude that all things that we believe can be considered false knowledge. He seeks to prove this by setting a precondition that we cannot critique all beliefs, just the ones that govern our life or that serve as a broad component of belief. Descartes then provides context to where beliefs come from and states that beliefs are created from senses or through senses. He then states that senses are false because they are deceptive and shouldn’t be trusted which is the first cause of being able to doubt a belief. This idea in my opinion is the argument of Reality vs. Virtually, which is what we encounter through our experiences vs. what we dream about. The question posed is that we doubt our beliefs because we do not know if what we perceive from our senses is true. The example provided in the Meditations text dealt with imagination and the Dream world concept. If I perceive something in theShow MoreRelatedEpistemology Paper1080 Words   |  5 PagesEpistemology Schools Paper Arika Boyd PHL/215 Dixie Hoyt 09/15/09 Epistemology or theory of knowledge is a branch of philosophy related to the scope and nature of knowledge. The subject focuses on examining the nature of knowledge, and how it relates to beliefs, justification, and truth. Epistemology contract with the means of production of knowledge, as well as skepticism about different knowledge claims. The question is what does people Know? The core of this questions andRead MorePhi 208 Final Paper1104 Words   |  5 PagesEthics and Moral Reasoning (GTP1306D) Michele  Clearman-Warner 03/12/13 Epistemology or theory of knowledge is a branch of philosophy related to the scope and nature of knowledge. The subject focuses on examining the nature of knowledge, and how it relates to beliefs, justification, and truth. Epistemology contract with the means of production of knowledge, as well as skepticism about different knowledge claims. â€Å"Epistemology is the philosophical investigation into this question: What can we knowRead MoreMore on the Problem of the External World887 Words   |  4 Pageswe already know something, namely that if we don’t know then we know that we don’t know. In Hank Hanegraaff’s words, â€Å"Even those who deny reality look both ways before they cross the street. lt;http://www.oppapers.com/essays/Arguments-Against-Skepticism/108446gt;. There is a lot yet to be known but we already know that, and all we knew before knowing something we did not. Maybe there is not a problem of the external world in the first place, and consideri ng that we don’t know about it as a possibilityRead MoreGothic Epistemology746 Words   |  3 Pages requiring characters to excavate obscure source material such as letters, books, portraits, wills, and the like in order to discover what the Gothic construes as historical truth. In so doing, the Gothic novel proffers a historically oriented epistemology of reading, founded upon the affective possibilities of history writing, which challenges the considerations of truth and accuracy that inform traditional historiography. By investigating the emotional resonances of historical narratives, theRead MoreEpistemology : Empiricism And Rationalism Essay1505 Words   |  7 Pagesbranch of philosophy has become committed to focusing on this topic alone. Epistemology is the study of questions regarding knowledge, how we can prove knowledge, and whether or not as humans we have any limit to the amount of knowledge we can obtain. Skepticism is defined by Webster’s Dictionary as â€Å"the doctrine that true knowledge or knowledge in a particular area is uncertain;† therefore, it falls under the study of epistemology. In my personal opinion, the idea of being skeptic or unsure of a worldRead MorePhilosophers and Epistemological Skepticism1245 Words   |  5 PagesAbstract People wonder how they, and others, know what they know. There is a skepticism about accepting that there are inherent pieces of knowledge that people simply possess, that there is no such thing as true knowledge because it is so personal, that there is no way to prove what is truly right or wrong. This paper considers the views of Chuang Tzu and Roderick Chisholm, how their ideas should be researched further in order for leaders to address sharing knowledge with their followers. ScholarsRead MoreThe Philosophy Of Pessimism And Skepticism1328 Words   |  6 Pagesthink we know, also known as skepticism. In this paper I will argue that skepticism is the best way to know things for certain because it acknowledges the presence of cognitive dissonance, self-justification and the things we can learn by questioning. I will proceed as follows: I will outline the concepts of skepticism, according to Carol Tavris and Elliot Aronson, and the concepts of rationalism, according to Renà © D escartes. Then, I will compare rationalism and skepticism by explaining how challengingRead MoreUnderstanding The World Through The Study Of Knowledge1862 Words   |  8 Pagesthoroughly known as Epistemology, is the realm of philosophy that studies the sources, nature, limitations, and rationality of knowledge. The most incisive expression of disapproval of naturalistic approaches to epistemology is that they are incapable of effectively dealing with standards and inquiries of justification. Epistemology without such norms, is supposed to be an endeavor not worth achieving. (Stroud,Alemder). What one induces of this is depends on whether epistemology is worth doing at allRead More Skepticism Essays1139 Words   |  5 PagesSkepticism Skepticism is the Western philosophical tradition that maintains that human beings can never arrive at any kind of certain knowledge. Originating in Greece in the middle of the fourth century BC, skepticism and its derivatives are based on the following principles: There is no such thing as certainty in human knowledge. All human knowledge is only probably true, that is, true most of the time, or not true. Several non-Western cultures have skeptical traditions, particularlyRead MoreGlobal Epistemological Skepticism Essay1132 Words   |  5 Pages Epistemological skepticism is the idea that individuals lack knowledge or justification for a specific group of propositions (Barnett, 2014). Skepticism with respect to all propositions is known as global skepticism, and it reveals that knowledge is nonexistent (2014). The regress problem is a difficulty in epistemology, where an idea has to be justified, because the justification itself has to have further reasoning (2014). The infinite regress argument concludes that individuals lack justification

Consequences of Mediation of Action Free Essays

Eden Ettienne Abstract #5 It issaid that community leads to meditation and as a result one looses part of his active self. A man named Robinson Crusoe was involved in a shipwreck, and for 25 years was stranded on an island, alone. He had to learn to adapt to this island and fend for himself. We will write a custom essay sample on Consequences of Mediation of Action or any similar topic only for you Order Now Although impoverished, his story was quite immaculate and extraordinary. His being on the island for so long allowed him to grow a full and intimate relationship with himself and his existence. The truth we as humans are relationalbeings and when alone for so many years, one is deprived of humanity and companionship. Marxists believe that whichever social class one is tied to is the same way he/she will earn a living. Class can have a negative or positive effect on a person. The mediation of action is something no one can undergo, and there are three consequences when involved in such. One is other people become instruments of our will when we execute our actions. Second, consequence is something that affects all of us when dealing with action. And third, meditated actions are the metaphysical distance that is introduced between human beings and their actions. Our social rehearsals for sheltering responsibility should lessenthe increasing gap between acts that are ours and those we appropriate. Meditation cannotbe rid of between ourselves. But however we can try and thwart out some of its negative effects. Loss is a result that affects both the world and us. If we fail in allowing meditation within ourselves, we have failed the community around us, and will lead to the impossibility of individual fulfillment and public kinship. How to cite Consequences of Mediation of Action, Papers

Top 15 Universities for Engineering Majors by Salary Potential

Dont let the increase of computer science and developers interest make you forget about potentially majoring in engineer!There are still other major types of engineering you can study: mechanical, civil, chemical, and electrical! PayScale, an online compensation information company, published their findings earlier this year and here’s a list of the top 15 university for engineering majors* by potential salary: *Note, this list do not include the salaries of individuals who pursued another degree after their undergraduate degree in engineering. 1. Stanford University 0-5 years experience: $74,200 10+ experience: $153,00 Aside from Stanford University’s CS program, they also offer majors in: - Aeronautics and Astronautics - Bioengineering - Chemical Engineering - Civil and Environmental Engineering - Electrical Engineering - Management Science and Engineering - Materials Science and Engineering - Mechanical Engineering With one of the best Engineering programs in the country, it’s no surprise that Stanford ranks on this list. The School of Engineering has the resources and facilities to give students a foundation and applicable knowledge for their careers in engineering. 2. Princeton University 0-5 years experience: $73,200 10+ experience: $144,000 No less than Stanford’s School of Engineering, Princeton’s School of Engineering and Applied Science also offer strong engineering undergraduate programs with a focus on high-impact research. There are 6 departments, specifically Chemical Biological Engineering, Civil Environmental Engineering, Computer Science, Electrical Engineering, Mechanical Aerospace Engineering, and Operations Research Financial Engineering. 3. (tie) Duke University 0-5 years experience: $75,100 10+ experience: $143,000 Duke isn’t just a sports school. Duke’s Pratt School of Engineering is in the top 20 for undergraduate engineering programs. Duke’s programs stands out because they offer certificates in architectural engineering, aerospace engineering, innovation and entrepreneurship, etc. They are available to students who may have additional interests. 3. (tie) SUNY - Maritime College 0-5 years experience: $65,000 10+ experience: $143,000 SUNY Maritime College is third on this list because of a 120% increase in earning potential in 5 years. Students at SUNY Maritime College can choose one of the 5 B.E. degree programs they offer. Marine engineering and naval architecture are more unique to the college. The former focuses on the design and design of marine and industrial power plants, while the latter focuses on ship design.See what students interested in engineering did in high school. Unlock to see full application! 5. Columbia University0-5 years experience: $74,000 10+ experience: $142,000Because of Columbia University’s core curriculum, engineering students are able to develop technical skills through their studies in the Engineering School, but also have a well rounded knowledge in the humanities. The undergraduate also offers co-curricular programs students can participate in, like competing in the Columbia Venture Competition and the Engineering Fast Pitch Competition. 6. University of Virginia 0-5 years experience: $67,500 10+ experience: $140,000University of Virginia is ranked number 32 with the best undergraduate engineering program in the US. While the entry-level pay may not be as highly ranked as other universities on this list, it quickly doubles in 5 years. UVA offers 9 different degree programs. 7. United States Naval Academy 0-5 years experience: $82,700 10+ experience: $139,000Surprised to see the United States Naval Academy on this list? The Naval Academy has a strong engineering program called the Division of Engineering and Weapons. Because it is a Naval Academy, the studies address the technical needs more so than other universities. They offer 5 degree programs: - Aerospace Engineering - Electrical and Computer Engineering - Mechanical Engineering - Naval Architecture and Ocean Engineering- Weapons and Systems Engineering. 8. Boston University 0-5 years experience: $65,400 10+ experience: $138,000Located in the middle of the best college town, Boston University gives aspiring engineering students a lot of opportunity to explore and grow. They offer 5 degree programs and have the resources to help students develop and prototype their ideas in the Engineering Product Innovation Center and the Singh Imagineering Lab. 9. University of California - Santa Barbara 0-5 years experience: $70,800 10+ experience: $137,000Again, don’t dismiss UC Santa Barbara just because they’re known to be a party school. If you want to study Engineering and enjoy the beach, you can! UCSB has 4 different undergraduate engineering degree programs and 2 additional ones for the graduate degree programs, from which you can earn certificates from. 10. University of California - Berkeley 0-5 years experience: $77,800 10+ experience: $135,000 Being in the Bay Area, UC Berkeley is a great location for students who are interested in computer science and engineering. It has one of the largest Engineering departments on this list, including Nuclear Engineering which is not often offered. 11. Bucknell University 0-5 years experience: $63,900 10+ experience: $132,000Located in Pennsylvania, Bucknell University also has a large Engineering department so students can study any of the major types of engineering. They also offer two 5-year dual degree programs, specifically Engineering and Management, as well as Liberal Arts and Engineering.Unlock this package to see how others wrote about their interest in engineering! 12. (tie) Manhattan College 0-5 years experience: $63,600 10+ experience: $131,000The Manhattan College offers the 4 traditional types of engineering: Chemical, Civil Environment, Electrical Computer and Mechanical. If you’re excited about research as well, make sure you look into the research opportunities they offer. 12. (tie) University of California - San Diego 0-5 years experience: $68,000 10+ experience: $131,000UC San Diego is the third UC school on this list. UC San Diego has 6 undergraduate degree programs. Apart from the traditional degrees, they also have Nano Engineering and Structural Engineering. Like many other universities, they also offer an integrated B.S./M.S. degrees. 14. (tie) Carnegie Mellon University 0-5 years experience: $71,400 10+ experience: $130,000Carnegie Mellon’s College of Engineering offers 4 different engineering departments. If you’re up-to-date with recent technological developments, you’ll know that there are many companies and startups developing new technology by CMU’s campus in Pittsburgh. Explore the internship opportunities that may be available to you through your 4 years. 14. (tie) Cooper Union for The Advancement of Science and Art 0-5 years experience: $69,500 10+ experience: $130,000Cooper Union’s Albert Nerken School of Engineering has 5 undergraduate degree programs: general, civil, chemical, electrical and mechanical. Not sure if you’re interested? They offer a Summer STEM Program for high school sophomore and juniors. It is a 6-week intensive that allows students to get design and hands-on engineering skills. 14. (tie) Massachusetts Institute of Technology 0-5 years experience: $77,500 10+ experience: $130,000It’s no surprise that MIT’s on this list. They have a large undergraduate engineering program with a lot of opportunity for research and idea development. Among the degree programs, they specifically offer nuclear engineering and the study of data society. These engineering programs are not often offered, so do your research if it’s a field you interested in. 14. (tie) Tufts University 0-5 years experience: $67,700 10+ experience: $130,000Tufts University has 5 engineering departments, excluding computer science. The Department of Civil and Environmental Engineering offers degrees in architectural studies and environmental health. It ranks number 58 in top undergraduate engineering programs. 14. (tie) University of Hartford 0-5 years experience: $61,900 10+ experience: $130,000 Located in CT, University of Hartford has an interesting engineering program with a focus in music and acoustic. They offer a degree in Acoustical Engineering and Music, which focuses on the design of speakers, instruments, stages and more. The Mechanical Engineering program also offers interesting concentrations in acoustics, turbo-machinery, energy engineering, and manufacturing. Not sure if you want to study computer science yet? Do some research and browse our database of 60,000+successful college application filesto see what students similar to you are studying!​

Understanding White Supremacy

Understanding White Supremacy Historically, white supremacy has been understood as the belief that white people are superior to people of color. As such, white supremacy was the ideological driver of the European colonial projects and U.S. imperial projects: it was used to  rationalize unjust rule of people and lands, theft of land and resources, enslavement, and genocide. During these early periods and practices, white supremacy was backed by misguided scientific studies of physical differences on the basis of race and was also believed to take intellectual and cultural form. White Supremacy in US History The system of white supremacy was brought to the Americas by European colonists and took firm root in early U.S. society through the genocide, enslavement, and internal colonization of indigenous populations, and the enslavement of Africans and their descendants. The system of slavery in the U.S., the Black Codes that limited rights among newly freed blacks that were instituted following emancipation, and the Jim Crow laws that enforced segregation and also limited rights combined to make the U.S. a legalized white supremacist society through the late-1960s. During this period the Ku Klux Klan became a well-known symbol of white supremacy, as have other major historical actors and events, like the Nazis and the Jewish Holocaust, the apartheid regime of South Africa, and Neo-Nazi and white power groups today. As a result of the notoriety of these groups, events, and time periods, many people think of white supremacy as an overtly hateful and violent attitude toward people of color, which is considered a problem mostly buried in the past. But as the recent racist murder of nine Black people at Emanuel AME church has made clear, the hateful and violent breed of white supremacy is still very much a part of our present. Yet, it is important to recognize that white supremacy today is a multifaceted system that manifests in myriad ways, many not overtly hateful nor violent- in fact often quite subtle and unseen. This is the case today because U.S. society was founded, organized, and developed in a white supremacist context. White supremacy and the many forms of racism it employs is infused into our social structure, our institutions, our worldviews, beliefs, knowledge, and ways of interacting with each other. Its even encoded into some of our holidays, like Columbus Day, which celebrates a racist perpetrator of genocide. Structural Racism and White Supremacy The white supremacy of our society is evident in the fact that whites maintain a structural advantage over people of color in nearly every aspect of life. White people maintain an educational advantage, an income advantage, a wealth advantage, and a political advantage. White supremacy is also evident in the way communities of color are systematically over-policed (in terms of unjust harassment and unlawful arrest and brutalization), and under-policed (in terms of police failing to serve and protect); and in the way that experiencing racism takes a societal-wide negative toll on the life expectancy of Black people. These trends and the white supremacy they express are fueled by the false belief that society is fair and just, that success is the result of hard work alone, and an overall denial of the many privileges that whites in the U.S. have relative to others. Further, these structural trends are fostered by the white supremacy that lives within us, though we may be wholly unaware that it is there. Both conscious and subconscious white supremacist beliefs are visible in social patterns that show, for instance, that university professors give more attention to potential students who are white; that many people regardless of race believe that lighter skinned Black people are smarter than those with dark skin; and that teachers punish Black students more harshly for the same or even lesser offenses committed by white students. So while white supremacy might look and sound different than it has in centuries past, and may be experienced differently by people of color, it is very much a twenty-first-century phenomenon that must be addressed through critical self-reflection, the rejection of white privilege, and anti-racist activism. Further Reading For detailed and riveting historical accounts of how white supremacy was wielded in pursuit of economic, political, cultural, and social domination by Europeans from the 1500s on, see  The World is a Ghetto  by sociologist Howard Winant, and  Orientalism  by postcolonial theorist  Edward Said.For information on how white supremacy historically affected indigenous populations, Mexicans and Mexican Americans, as well as immigrants from Asia, see sociologist Toms Almaguers book  Racial Fault Lines:  The Historical Origins of White Supremacy in California.Sociologist Eduardo Bonilla-Silva investigates this phenomenon at length in his book  White Supremacy and Racism in the Post-Civil Rights Era

Alcohol Proof Definition and Examples

Alcohol Proof Definition and Examples Grain alcohol or spirits may be labeled using proof rather than percent alcohol. Heres what proof means and an explanation of why its used and how its determined. Alcohol  Proof Definition Alcohol proof is twice the  volume  percentage of  ethyl alcohol  (ethanol) in an alcoholic beverage. It is a measure of the ethanol (a specific type of alcohol) content of an alcoholic beverage. The term originated in the United Kingdom and was defined as 7/4 the alcohol by volume (ABV). However, the UK now uses ABV as the standard to express alcohol concentration, rather than the original definition of proof. In the United States, the modern definition of alcohol proof is twice the percentage of ABV. Alcohol Proof Example:  An alcoholic beverage that is 40%  ethyl alcohol  by volume is referred to as being 80 proof. 100-proof whiskey is 50% alcohol by volume. 86-proof whiskey is 43% alcohol by volume. Pure alcohol or absolute alcohol is 200 proof. However, because alcohol and water form an azeotropic mixture, this purity level cannot be obtained using simple distillation. Determining ABV Since ABV is the basis for calculated alcohol proof, its useful to know how alcohol by volume is determined. There are two methods: measuring alcohol by volume and measuring alcohol by mass. The mass determination does not depend on temperature, but the more common percent (%) of total volume is temperature dependent. The International Organization of Legal Metrology (OIML) requires volume percent (v/v%) measurements be performed at 20  Ã‚ °C (68  Ã‚ °F). Countries belonging to the European Union may measure ABV using either mass percent or volume percent. The United States measures alcohol content in terms of alcohol percent by volume. The percentage of alcohol by volume must be labelled, although most liquors also state proof. Alcohol content may vary within 0.15% of ABV stated on the label, for spirits containing no solids and over 100 ml in volume. Officially, Canada uses US labeling stating percent alcohol by volume, although the UK proof standard may still be seen and heard. Common spirits at 40% ABV are called 70 ° proof, while 57% ABV is 100 proof. Over-proof rum is rum containing greater than 57% ABV or exceeding 100 ° UK proof. Older Versions of Proof The UK used to measure alcohol content using proof spirit. The term came from the 16th century when British sailors were given rations of rum. In order to demonstrate the rum hadnt been watered down, it was proved by covering it with gunpowder and igniting it. If the rum didnt burn, it contained too much water and was under proof, while if it burned, this meant at least 57.17% ABV was present. Rum with this alcohol percentage was defined to be 100 ° or one hundred degrees proof. In 1816, the specific gravity test replaced the gunpowder test. Until January 1, 1980, the UK measured alcohol content using proof spirit, which was equivalent to 57.15% ABV and defined to be spirit with a specific gravity 12/13 that of water or 923 kg/m3. Reference Jensen, William.  The Origin of Alcohol Proof(PDF). Retrieved November 10, 2015.

Examine anticipated interview questions, responses and previous Essay

Examine anticipated interview questions, responses and previous interview experiences - Essay Example The most appropriate dress for a job interview was noted to be conservative. This means wearing the â€Å"the traditional dark suit and white shirt† (McGowen, n.d., par. 1). McGowen (n.d.) also recommended that for a job interview, ladies should wear dark colored suits or dress and the skirt should be knee length. Likewise, dark colored shoes are suggested to be worn. For men, the dark classic suit should be worn with black leather shoes. Other important suggestions include ensuring that the hair is neatly combed and that there are less accessories or perfume so as not to distract the interviewer during the process. On a daily basis, wearing the most appropriate dress would depend on what other employees wear. As such, one could initially ask which is the most preferred dress code for men and women in the work setting as soon as the job has been awarded. Likewise, one could also observe what are the preferred and traditional office wear that could be accepted; and that which would retain professionalism and adherence to a good corporate image. In one’s job, casual dress is actually considered okay. Only those that are too revealing or that which could distract customers and other employees in the regular course of business transactions which are considered unacceptable. Tattoos and piercings are not allowed in one’s work setting because these are perceived to be detrimental to maintaining a professional corporate image. As such, one is aware that there is a workplace policy regarding dress code and the restrictions for tattoos and body piercings to make it explicitly clear on the code of behavior and conduct that employees must adhere to. Maintaining a good impression in the work setting is part of assuming a professional stance and an appropriate work ethics. Dressing for success in the work setting should be consistent with the policies and procedures of the organization with regards to proper decorum in following defined dress

Homeland Security Essay Example | Topics and Well Written Essays - 250 words - 1

Homeland Security - Essay Example is a department created in the United States to help prevent terrorist attacks within the country, this responsibility is similar to emergency department’s role in dealing with terrorism, and thus it is correct to say the two somehow fit together. National Response Framework (NRF) is one of the various parts of the established National Strategy for Homeland Security (Bullock et al, 2013). NRF’s main work is to formulate and present the principles that would help guide the various factions involved in domestic response to terrorist attack or calamities, either man-made or natural. NRF is very essential to the National Incident Management System whose sole task is to develop principles and concepts that assist in the easy management of emergencies (Walsh, 2012). The principles govern the various agencies such as emergency management and homeland established to deal with emergencies. One of the main purpose of these agencies is to help secure the country in the quickest time possible following an emergency. The understanding of the emergency department helps people assume the responsibility of helping fellow citizens in emergency cases. Knowledge of how emergency department works make people cooperate with the government in different

Corporate Budgeting Systems: Overview and Analysis

Corporate Budgeting Systems: Overview and Analysis Joo Hee Kim Accounting and Financial Management Budgeting is the Process of expressing quantified resource requirements (amount of capital, amount of material, number of people) into time-phased goals and milestones (BusinessDictionary.com, 2017). Budgets help decision makers to identify problems and to increase their understanding of the task environment (Ahrens 1997). For this reason, budgeting is still regarded as an organizational imperative if costs are to be controlled and financial performance to be achieved (Frow, Marginson and Ogden, 2010). The budget has historically entered the central stage of the management control system in most organizations (Otley, 1994). One of the main reasons that big companies get their budgets in the first place is to coordinate different parts of the business. By sharing accurate information publicly and based on a common set of decisions, ensuring harmonious interactions between units can lead to efficient processes, high-quality products, low inventories and satisfied customers (Jensen, 200 1). As such, traditionally, budgeting system has been considered to provide effectively four major benefits to the most organizations. (1) First of all, budgeting system provides the capability for managers to quantify the necessary resources and distribute these to the involved organizations prior to the beginning of the project. (2) Throughout the budget planning activities, the involved organizations will have a better interaction and communication to identify the problems, understand issues, pertaining to the tasks and then, finally allocate the necessary budgets to each organization. (3) Consequently it encourages each organization to conduct their task diligently and efficiently without wasting their resources. (4) Finally, It provides the persistent evaluation how the project performed under the budgeting planned and the great future index for the next budgeting plan. However, under the current increased competitive global environment, requiring more dynamic and imminent resource allocation have raised the concern that the traditional budgeting systems are inefficient and incapable to satisfy dynamically changing environments and suggested the myopic decision making and budget games in which they proposed (Hansen et al., 2003; Ostergren and Stensaker, 2011). Also, Welch has described the unnecessary wage increase due to the misguided performance evaluation, inherited by the incorrect budgeting planned (Welch, 2005). In addition to the inherited slow adaptive functionality and misguided performance evaluation. Jensen has described that the traditional budgeting process wastes time, twists decision making, consuming a huge amount of wasting executives time, due to the intentional false forecasts or manipulating critical information, consequently, twisting the resource allocation (Jensen, 2001; Jensen, 2003). In addition to these human and organizational barriers, genuinely, it takes lots of unnecessary time and resources to create a proper budget, prior to the beginning of the tasks. Statistically, organizations spend 20-30% of their time in the budgeting process. Also, budgeting generally limits the likelihood of achieving high growth or significant cost savings by setting an upper limit of the allowable budgets. At the same time, budgets can hinder high growth because overspending over budget would cut costs in the short term in order to achieve margin goals, consequently, hindering long-term goals (de Waal, Hermkens-Janssen and van de Ven, 2011). Recently, in order to overcome of the issues in the traditional budgeting system described above, a number of alternative methodologies have been proposed for the budgeting process, including activity-based budgeting, profit planning, rolling budgets and forecasts, zero-based budgeting, and beyond budgeting (Hansen, Otley and Stede, 2003). In particular, Jensen proposed a A Linear Compensation Plan to remedy the current budgeting process in which actual performance, regardless of budgetary goals, will be utilized to provide senior executives unbiased estimates for the planned achievable goal. However, later, Jensen described that it can be problematical for organizations to simply adopt or implement the proposed linear compensation system. It is because Target-based bonuses are deeply ingrained in the minds of managers and in the managerial codes of most organizations. More than that, if the measures and evaluation were not correctly performed, executives will have the more risk of distorting managerial decisions, even under a linear bonus system. In addition, the positioning and slope of the bonus line are based on the prior years performance. Of course, it would reduce the risk of overcompensating for the performance, but it can cause the reduction of incentives for the increasing performance, which results in dropping the motivational effects of the performance targets. Also, the increased performance compensation would require companies to increase bonus caps way beyond traditional compensational levels, which can make organizations discomfort (Jensen, 2001). In addition, more difficulties have described that the cost of changing the current budgeting process can be high due to the initial cost to implement the new system which requires the staffing time change, strategic planning, resource allocation, cost management (Neely, Sutcliff and Heyns, 2002), and eventually results in impacting on other unrecognized management processes, due to the lack of understanding of the current and future adopted systems (Waal, Jap Tjoen San and Zwanenburg, 2006). To overcome the raised issues on the linear compensation schemes, the curvilinear schedule methodology has been proposed which actually, reintroduces a strong incentive in terms of the budget. Jensen has also later agreed that the budget process itself is not the root cause of unproductive behavior. Rather, determining the compensation should combine the budget goals to have proper performance measurements. He has also point out that performance indicators should reflect the functionality of other business units, to align with the departmental performance measures. Management flexibility, decentralization and delegation can also minimize the risk of measuring performance (Jensen, 2001). Jensen criticizes managers for damaging their business because they lie to get more incentives. But currently, companies do not set incentives based only on manager reporting. Annual bonuses can be organized into three basic components: performance measurement, performance standards, and the sensitivity of the pay-for-performance relationship. Most companies rely on two or more measures of performance when evaluating manager performance, such as sales or revenue, earnings per share, operating profit or profit (Towers Perrin, 2005). Historically, accounting-based performance indicators are backward-looking and easy to lie, so firms can avoid cheating by using other measures such as operational or strategic performance goals, quality improvement, and scorecard-based systems. If managers were still cheating as Jansen criticized, the incentive system would not have spread like it does today. In recent, the percentage of SP 500 firms using multiyear accounting-based performance (MAP) incentives for CEOs increased from 16.5% in 1996 to 43.3% in 2008 (Li and Wang, 2016). There are many good reasons to explain why long-term incentives are an effective wage component. First, it provides the most direct correlation between company performance and wages. In other words, incentives can motivate directors to work hard and help them make shareholderoriented decisions. Second, long-term incentives can provide valuable human capital to the board and increase the loyalty of incumbent directors (Irani and Gerayeli, 2017). Furthermore, there is a way to hire a compensation consultant company to get rid of the possibility of any remaining lie. Compensation consultants such as Towers Watson, the Hay Group, and Hewitt Associates can assist the board in setting up wages with knowledge of industry and other peer groups compensation package design. In particular, they can give advice and assistance to the compensation committee (Bender, 2007). In the UK, virtually all companies show that they hire compensation consultants (Conyon, Fernandes, Ferreira, Matos and Murphy, 2011). The existence of an independent board is also important in the process of receiving incentives. Directors must have sufficient pay-performance sensitivity (PPS) for managers (Bruce, Buck and Main, 2005). Jensen insisted Corporate budgeting is a joke. and Corporate budgeting consumes a huge amount of executives time. But I disagree with him. Therefore, I strongly believe that instead of simply tossing off the budgeting process, the efficient budgeting system, combined with a proper performance measurements to determine the correct compensation, is necessary and essential for the company to achieve their goals in a rapidly changing 21st century international economic environment. In particular, from the Abogun and Fagbemis research, budgeting is still selected as a most effective and necessary tool for planning, controlling, communicating, making decisions and creating value (Abogun and Fagbemi, 2011). For instance, on the survey conducted by Libby and Lindsay, most managers have rated the budgeting as good value to achieve their organizational goals, regardless of budget games occurred to some extent in the organization (Libby and Lindsay, 2013). They have also agreed that the right u se of budgeting is of significant value to management. As an additional valuable evidence of the budgeting system, more than 150 organizations in North America uses frequently cost management tool to budget resources that can include everything from raw materials to human resources and facilities (Horngren, Sundem, Stratton, Burgstahler Schatzberg, 2008). In the same opinion, at a meeting on the traditional role of the budget in the organization organized by CIMA and ICAEW in 2004, the budgeting and accompanying process were indispensable and also noted that the traditional budgeting processing was widespread. Significant number of European companies has a budget and continues to use this process (CIMA-ICAEW, 2004). Most of current companies in Australia, Japan, the United Kingdom and the United States prepare budgets (Anand, Sahay and Saha, 2004). Is corporate budgeting really just a waste of time, as Jansen argues? If his argument was correct, now that more than 15 years ago, many companies would have to abandon the budgeting system. However, since the economic crisis that started in 2008, the survey and historical data have showed that the budget became more important in planning and resource allocation and companies emphasize specific budgeting features over other companies in response to economic crises (Becker, Mahlendorf, Schà ¤ffer and Thaten, 2016). In Case Study Evidence (Frow et al., 2010), the paper introduces the concept of continuous budgeting to emphasize how an organization can coordinate these potentially conflicting goals. By integrating the use of other budgetary controls with other management controls, the process of continuous budgeting encouraged management to exercise operational discretion when unexpected events occur in which it has placed a strict burden on managers to ensure that they continue to str ive to achieve their financial goals. Again, it has proved that Budgeting effectively contributes to the flexibility and financial principles to implement effective strategies. Therefore, its the right path to adopt alternative budgeting process rather than giving up entirely the budget. For example, continuous budgeting or traditional budgets can be supplemented by other management controls such as Balanced Scorecard (Frow et al., 2010) or Rolling Forecast (sandalgaard, 2012). For other management controls, according to a study by Choe, Dey and Mishra (2014), analyzing diversified companies in Australia by 2004-2008, companies that rely on long-term incentives for executives have achieved even greater progress. Long-term compensation consists of options, equity and other long-term incentive payments. Most of these compensation factors are based on company-wide performance. On the other hand, short-term rewards mainly consist of salaries and bonuses. In some cases, bonuses are targeted at company-wide performance, especially CEOs. For department managers, bonuses are often based on departmental accounting performance. Therefore, we need to develop some compromise schemes to set an upper bound of compensation, for instance, using the all department compensation difference and same time setup the ratio of long-term compensation and the short-term compensation ratio depending on the nature, scale, and profit of the company. Of course, as mentioned before, this compensation system depends on the previous years data to setup the compensation plan for the future potential growth. It may also be a necessary to evaluate company financial system regularly auditing from an independent accounting company that is not related to the companys incentive system. Corporate budgeting is like a knife. Knife would be a weapon when it is caught in the hands of robber, but it can serve as a tool for making delicious food in the hands of a cook, and it can save people when it is in the hands of a doctor. As Jensen argues, when corporate budgeting lefts in the hands of immoral managers, it is easy to become a weapon that damages the company for the benefit of the individual. But if a conscientious manager catches it, it becomes a tool for creating a happy company. If a wise CEO control it, it can also play a role in saving the company. Hence, I strongly believe that we should move toward improving the budget system by incorporating various suggestions described above. Question 2. Typical Executive Compensation Plan in a traditional pay-for-performance compensation plan, managers receive a hurdle bonus when they reach a certain level. The bonus will be improved until the maximum challenge is reached. When managers have a good year and performance is nearing the budget limit, there can be a desire to push the remaining profits into the future. Because they do not receive additional compensation even if they performance exceeds the cap, they will increase their chances of raising their expenses in current year or postpone their sale and gain to next year, in order to increase bonus next year. Suppose there is the organization named ABC, which has fiscal year end December 31 and Fiscal year 2016 budget goal for research expense is $100,000 and service contract revenue is $500,000. Fiscal year 2017 budget will be the same. Currently, ABC financial reports for fiscal year 2016 shows that research expense is $20,000 and service contract revenue is $500,000. ABC research department received a request from a research engineer to purchase $50,000 equipment for beginning of January 2017 and ABC sales department expects to sign on a two months service contract with a client amount of $200,000 in December 2016, but start date could be either December 2016 or January 2017. Because of timing issue of recording expenses and revenues, the managers are able to meet budgetary targets for 2016 and 2017, if they plan to expense more in current year and record revenues in the next fiscal year. The research department manager could record $50,000 equipment expenses for Fiscal year 2016 askin g a vendor to deliver the equipment and send out the bills to accounting departments few days earlier before January 1, 2017, unnecessarily, because research expense for the year 2016 already met budget goal, which means research manager still can get bonus for the year 2016 even though the research department recognizes $50,000 more expense in 2016. By doing so, the research department probably will exceed budgetary expense targets in 2017, because the department lower actual 2017 expense by $50,000. Also, sales manager could push revenue to the next fiscal year, by choosing the two months service contract start date as 1/1/17, instead of 12/1/16, because FY16 sales budget goal is already achieved. Even if the company ABC financial statement for FY16 can show more revenues if the service contract starts on 12/1/16, sales manager could take 1/1/17 start date, considering his FY16 bonus is guaranteed already, and it would be easier for him to achieve FY17 sales goal since he already achieved $200,000 out of $500,000. It is highly unlikely that any refinements to the budgeting process will ever enable budgets to be perfect because budget is plan for future. However, I think few refinements to the budget plan can prevent Jensons business scenario from real business world. First, senior management can set up their budget comparison method by adopting advanced IT budget system. In Jensons scenario, senior management set the budgets with limited input from line personnel. Because of limited input from same personnel, the budget could be manipulated for the purpose of getting more bonuses. If senior management set up IT budget system, such as uBase and add the procedure to their budget report review procedures, comparing generated report out of uBase to the prepared budget report by limited personnel, and researching the variances between two reports and fluctuation between months, senior management might identify what are the most common unfaithful ways used for management to consistently exceed finan cial targets. Second, the organization uses an incremental budgeting system for a full year. If an organization changes budget period from a full year to half year, and change distributing bonus from annual basis to semi-annual basis, the organization can reduce a lot of cut off issues management used to exceed financial targets. To avoid connecting budgets and sales goals to bonus, Jensen proposed Linear Compensation Plan is an incentive system that compensates for actual performance regardless of your budget goals. Administrators will receive the same bonus for some level of performance even if the budget target is set below or above that level. By eliminating kinks, the unit manager no longer collects cash beyond the target and would not need to make lower the target by putting false information into the budgeting process. As a result, senior management receives unbiased estimates of what they can achieve in the future, and the quality of planning and coordination is significantly improved. In order for Jensens proposed linear compensation scheme to be successful, we need to obtain the following refinements: First, when using multiple performance indicators for individual managers, companies must carefully set up a single, well-defined measure of overall business success, such as economic value added. Ratios such as sales margins or asset returns inevitably result in games. Second, management tends to concentrate in the short term. If you earn a high bonus within a year, it will be harder to get a higher bonus next year, so you will lose incentives to improve performance. A better way is to look at the future in more detail by setting a line of bonuses over the years based on long-term forecasts of growth and profitability. Finally, define the upper limit of compensation as a salary. Also, we need to set absolute objective criteria such as activity-based costing to determine performance by how many tasks have been done in certain time, rather than how many hours an employee worked. Question 1. (1) Answer is d. (2) If Sanjay Ltd sells all 1000 units, it needs not pay for scraping costs, so the minimum price is $ 2. But if it cannot sell all of them, it has to add $ 500 to its sales because it shoud pay for scraping costs. For example, if it sells 100 units, $ 5 is added per unit, so the minimum price is $ 7. However, if it sell 500 units, it will add $ 1 per unit, so the minimum price is $ 3. In the worst case, if Sanjay Ltd cannot sell any units, its better to give them away for free. (3) Total cost = DM(Direct materials) + DL(Direct labour) + OH(Overhead) $25,000 = $20,000 + DL + 1.5 DL $5,000 = DL + 1.5 DL = 2.5 DL DL = $2,000, $25,000 = $20,000 + $2,000 + Overhead As the result, Overhead is $3,000. (4) Total costs = Direct material + Direct labour + Overhead = $1,475 + $1,500 + {50(labour hour=$1,500/$30) $35} = $1,475 + $1,500 + $1,750 = $4,700 As the result, Total costs is $4,700. (5) Profits = Total sales Fixed costs Variable costs Profits ($100,00) = Total sales(Selling price 500,000) Fixed costs($400,000) Variable costs(0.75 Selling price 500,000) $100,000 = Selling price 500,000 400,000 0.75 Selling price 500,000 $500,000 = 0.25 Selling price 500,000 $500,000 = 125,000 Selling price As the result, Selling price should be $4. (6) Total Manufacturing Costs ($ 900) = Direct Materials ($ 455) + Direct Labor ($ 300) + Variable Manufacturing Overhead ($ 45) + Fixed Manufacturing Overhead ($100) Target Sales Price ($ 1440) = Total Manufacturing Costs ($ 900) + {Total Manufacturing Costs ($ 900) Mark Up 60% ($ 540)} It does not need to pay Fixed Manufacturing Overhead if Diamond Interiors accepts Mr. John Lees one-time only special order, because of Diamond Interiors has an excess capacity. In this case, Fixed Manufacturing Overhead should be excluded when calculating Total Manufacturing Costs. But Mr. Lee wants the cabinet in a metallic finish rather than laminate, so direct materials will increase by $30 per unit. Total Manufacturing Costs ($ 900) Fixed Manufacturing Overhead ($100) + additional direct materials ($30) = 830 Therefore, the minimum selling price is $830. (However, this minimum selling price did not include the mark up fee. Therefore, the actual selling price may vary depending on the sellers decision.) (7) The net present value (NPV) is the difference between the present value of the cash inflow and the present value of the cash outflow. NPV is used in capital budgeting to analyze the expected investment or profitability of the project.The following is the formula for calculating NPV: where Ct = net cash inflow during the period t Co = total initial investment costs r = discount rate, and t = number of time periods {20,000/1.1 + 25,000/(1.1)2 + 30,000/(1.1)3 +15,000/(1.1)4 + 12,000/(1.1)5 } 75000 = {18181.8 + 20661.2 + 22539.4 + 10245.2 + 7451.1} 75000 = 79078.7 75000 Net Present Value of the computer system is $ 4078.7 A positive net present value indicates that the projected income generated by the project or investment (in present dollars) exceeds the projected cost (also in present dollars). In general, investment with a positive NPV is a profitable investment, and investment with a negative NPV is a net loss. It is the basic element of the net investment value rule that a project or investment must be performed only if the NPV value is positive. Since the NPV of the computer program in question is positive, it is a wise choice for the mayor to purchase this computer program. (8) The cost of equipment is the items purchase price. Knowing the internal rate of return and the expected life of the equipment, the cost of equipment purchase can be calculated using the following formula. 15,000/1.12 + 15,000/(1.12)2 + 15,000/(1.12)3 + 15,000/(1.12)4 + 15,000(1.12)5 = 54071.7 As the result, Cost of the equipment is $ 54,071.7 (9) Return on investment is a simple rate of return without a concept of time. The IRR is calculated by compounding the time it takes to enter a profitable point. There is a limit to the evaluation by simple profit rate calculation that does not consider time. Internal rate of return (IRR) is the interest rate at which the net present value of all the cash flows (both positive and negative) from a project or investment equal zero. Internal rate of return is used to evaluate the attractiveness of a project or investment. If the IRR of a new project exceeds a companys required rate of return, that project is desirable. If IRR falls below the required rate of return, the project should be rejected (Investinganswers.com, 2017). When a minimum desired rate of return is 12%, the present value of project is calculated as $ 1,646. Because the IRR is positive, Imperial Airways Ltd. should accept this project. 75000/1.12 + 75000/(1.12)2 + 75000/(1.12)3 + 75000/(1.12)4 + 75000/(1.12)5 + 75000/(1.12)6 280000 50000/(1.12) 4 + 10000/(1.12)6 = 308355.6 280000 31776 + 5066.3 = 1645.9 As the result, Present Value of the Project is $ 1,646. When a minimum desired rate of return is 12%, the present value of project is over than zero (calculated as $ 1,646). Thus, the internal rate of return is more than 12%. (10) Year1 Inflow1 + Year2 Inflow + Year3 inflow = $22,000 Inflows from Year1 to Year 4 = $28,000 The payback period is between Year 3 and Year 4. Accurately calculated PBP = minimum period + shortage of inflows / inflows in event = 3 + 3000 / 6000 = 3.5 As a result, payback period is 3.5 years. REFERENCE Abogun, S. and Fagbemi, T. (2011). The Global Debate on Budgeting: Empirical Evidence from Nigeria. International Business Research, 4(4). Ahrens T. (1997). Strategic interventions of management accountants: everyday practice of British and German brewers The European Accounting Review 6(4), 557-588 Anand, M., Sahay, B.S. and Saha, S., 2004. Cost management practices in India: An empirical study. ASCI Journal of Management, 33(1-2), pp.1-13. Becker, S. D., Mahlendorf, M. D., Schà ¤ffer, U. and Thaten, M., 2016. Budgeting in times of economic crisis. Contemporary Accounting Research, 33 (4), pp.1489-1517. Bruce, A., Buck, T. and Main, B.G., 2005. 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[online] Available at: http://www.investinganswers.com/financial-dictionary/investing/internal-rate-return-irr-2130 [Accessed 21 Jan. 2017]. Irani, M. and Gerayeli, M.S., 2017. Relationship between Corporate Governance and CEO Compensation among Listed Firms in Tehran Stock Exchange. International Journal of Economics and Financial Issues, 7(1), pp.285-292. Jensen, M.C. (2001), Corporate budgeting is broken lets fix it, Harvard Business Review, Vol. 79, pp. 94-101. Leahy, T. (2001), The top 10 traps of budgeting, Business Finance, Vol. 7 No. 11, pp. 20-34. Libby, T. and Lindsay, R.M., 2010. Beyond budgeting or budgeting reconsidered? A survey of North-American budgeting practice. Management Accounting Research, 21(1), pp.56-75. Li, Z. and Wang, L., 2016. Executive compensation incentives contingent on long-term accounting performance. Review of Financial Studies, 29(6), pp.1586-1633. Neely, A., Sutcliff, M. and Heyns, H. (2002), Driving Value through Strategic Planning and Budgeting, Research Report, Cranfield School of Management and Accenture, Cranfield. Ostergren, K. and Stensaker, I. (2011), Management control without budgets: a field study of  beyond budgeting in practice, The European Accounting Review, Vol. 20 No. 1, pp. 149-81. Otley, D.T., 1994. Management control in contemporary organizations:  towards a wider framework. Management Accounting Research 5, 289-299. ROZENFELD, G.C., 2017. CHAPTER FOUR DISSIDENT OPINIONS ON BUDGETARY CONTROL SYSTEMS IN THE 21ST CENTURY: EVIDENCE FROM A MULTINATIONAL RETAIL ORGANISATION LOCATED IN THE UK. Dissident Voices in Europe? Past, Present and Future, p.41. Zhang, C., Wang, S., Gao, Z. and Zhao, X., 2015. Study on the Manipulation Effect of CEO Power on Executive Compensation Level: A Literature Review. Reflective Essay: Grief and Bereavement Reflective Essay: Grief and Bereavement This essay is a reflective journey through the loss I have experienced in my life. The essay will discuss two models of bereavement, dual process and continuing bonds. Towards not only understanding self in the process of loss, but also to understand some of the theories used to assist those who are grieving. Relevant referenced literature will be used to demonstrate understanding of the models of loss chosen for the assessment. The loss that has impacted my world most recently began with the wonderful knowledge of pregnancy. That beautiful piece of news set in motion a series of events beginning with the primary loss of membership within a band, which I had created and maintained for six years. The band was a manifestation of hopes, dreams and realisations I had carried since childhood and finally began actualising in my early thirties. The secondary losses were simple I thought, as in losing the social network associated with being a band member, and the loss of a portion of identity. However, a major friendship was also lost in the process and this in reality lay far deeper than the apparent primary loss. This friend and fellow band member M was actually my x partner and soul mate, with who I had shared my life and musical experiences from the age of nineteen. Even though we had separated as partners we were still very close as friends and involved musically. I had lost my x, my best friend, my band membe r, fellow song writer, and pain in the butt. I acknowledge that adjusting to motherhood and the happiness of my new family life overshadowed the losses I was experiencing, and also my resilience, spirituality and being quite differentiated contributed to my ability to cope, move forward and adjust to yet another segment of my very interesting, challenging and rewarding life. Attachment and meaning, family systems, social support, cognitive process in adjustment and coping, are all factors and terms associated with the theories of loss and bereavement which have preceded and assisted Stroebe and Schut (2007) to generate the dual process model. Their model perceives a person oscillating between loss-orientation and restoration-orientation. Loss-orientation deals with the process of having a good cry and experiencing and dealing with the emotion of loss, and restoration-orientation deals with getting oneself back into feeling okay to proceed with life emotionally, physically and psychologically. Within this process of oscillation it is important to understand the need for both negative and positive thought processes within both loss and restoration. Furthermore it is important that one experiences and adjusts to both aspects of thought processes in life, even when it appears that loss is not perhaps a prominent focal point. Stroebe and Schut (2004) discuss how attachment theory plays a role within the dual process model, by aligning loss-orientation with the experience associated through loss of a relationship where the bond of attachment is deep. Secondly their restoration-orientation process can align with cognitive stress theory by making use of tasks or coping strategies to assist a grieving person to find balance in their process of loss. The strength of the dual process model as Stroebe and Schut (2004b) explain is the ability to understand that people fluctuate between positive and negative thoughts and emotions. Additionally by applying certain aspects of cognition tools and the understanding of attachment, a balance between the swaying emotions and thoughts can be normalised and processed in a comfortable and personal manner as adaption takes place. In my experience of grief I certainly experienced the swapping of emotional positions such as sadness that our friendship had ceased, and feeling okay that M wanted to disconnect. I am able to reflect with both sadness and joy, when I ponder our shared love and experiences. However I also take great strength from my husband and son, my parents and siblings in an almost unconscious process of living and loving. Continuing bonds resonated with me in that it recognised attachment bonds dont disappear when one experiences loss or death, instead the connection and bonds change and continue. Klass and Walter (2004) explain continuing bonds as recognition that the human condition in both life and death is far more complex and unique than many theorists previously had argued. In addition research discovered that many diverse people carried on conversations and relationships with the dead. Klass, Silverman, Nickman (1996) relate that continuing bonds means that those left behind feel a real sense of the person they have lost, either unconsciously or on a conscious level, therefore their changed relationship with the deceased is a continuous process of adjustment. It is now realised people dont get over a loss of a loved one, they continue to have an internal relationship or tell stories to keep their meaning alive. From what I have understood of continuing bonds dealing with grief, is simply not a s simple as getting over a loss, but a process of mourning, grieving, adjusting and changing. Packman, Horsley, Davies Kramer (2006) cite Hogan and DeSantis who refer to attachment in connection with continuing bonds such as reaffirming relationships, search for understanding, checking in with deceased, reconnecting, asking for guidance, and seeking to meet again, it seems the process demonstrates once more that attachment and love does not cease with the death or loss of our loved ones. Nadeau (2007) discusses continuing bonds around how families make meaning via conversations and shared feelings through storytelling, family conversation or verbalising experiences of the person who has died. In addition to dreaming, comparing and experiencing interpretations of personality, joining or linking of events or perhaps considering fatalistic observations, through which these processes assist a person to deal and adjust to the loss and life without the physical presence of their loved one. It almost seems ridiculous in my mind to consider those Ive lost in life as being completely gone just because they died or have disconnected their friendship. In my personal culture of beliefs, values, and spirituality, death is but a single part of an enormous cycle where as human beings we experience the physical plane of existence, which is only a fraction of our total cycle of being and knowing. The process of writing this assessment has made me consider exactly what losses I have experienced. I began by making a time line of losses, and realised that through death I had lost four grandparents, friends, one x mother-in-law, and one current mother-in-law, nine cats, one bird, and one dog. The losses consisted of my heart at least three times, contact with aunts and uncles, and my cousins, jobs, dreams, my band, friends, even my respect at certain times, and the most significant friendship of my life prior to meeting my husband and my baby. Through contemplating my losses I can identify with certain aspects of poor self-esteem that has occurred in my life, and understand how feeling unworthy of certain considerations from friends is mixed in with the manner in which I handle loss in general. Being strong inside even though I feel alone is part of the coping mechanism loss in my life has taught me. For me being differentiated and resilient are the real keys to handling lifes my riad of experiences. Walsh (2006) suggests that beliefs and values build our cultural and family historical story that in turn builds resilience, which is strongly tied in with ones spiritual beliefs and life meaning. Weiten, Lloyd, Dunn, Hammer (2009) cite Gallagher and Chase who suggest that children benefit immensely from having their sense of resilience strengthened and nurtured by cherishing close relationships between children and parents. Resilience can help with the development of coping strategies, for example how to release anger, or help children be able to differentiate between risk assessment of traumatic event and management of possible danger. Furthermore the importance of relating and sharing of values and beliefs, not only in self, but also in a wider social arena, and encourage the ability to see and endeavour towards a positive future. My sense of myself as a differentiated and resilient person has also been a driving force behind my search of spiritual answers outside my birth religion. I live my life through my sense of spiritual knowing, which I align with the Buddhist concept of dharma, reincarnation and karma. My foundation of spirituality and knowing in God as my belief and value system is how I function through lifes loves and losses. I now understand how positive functioning is interconnected with a sense of differentiation. Corey (2009) discusses, differentiation is the process of becoming an individual with a positive sense of separateness from family of origin, able to live life with an ability to accept responsibility for ones own emotions, thoughts, feelings, perceptions and behaviour. I am truly thankful for the two strengths of resilience and differentiation, as in whenever I feel alone in my experiencing of loss, be it as simple as feeling I have no one to talk to, I can draw from inside myself the strength to escape negative emotional spirals. I also have an immense sense of connection to a higher spirit and find great comfort in lifes meaning and feeling of universal love. Since life, love, death, loss and grief all are experienced, affected, and expressed, in highly individual styles and approaches it seems logical there should be different methods and theories attached to grief and loss counselling. Therefore when I look at the two models of dual process and continuing bonds, I feel it important to understand attachment in life and loss. Machin (2009) discusses that the sense of self and independence is born out of the relationships of attachment we experience across our lifespan. These attachments are what allow a person to develop resources such as coping mechanisms, resilience, and the predisposition towards either positive or negative outlooks on life as well as death and loss. Sigelman and Rider (2009) refer to Bowlbys theory of attachment, concerning how a person copes through lifes challenges and stages, which can depend a great deal on the style of attachment they have developed, such as securely attached opposed to avoidant or resistant atta chment. These attachment styles play out through life in the manner of relationships beginning with family relationships, meaningful friendships, and marriage relationships, a person experiences through life and through their losses. Sigelman and Rider (2009b) cite Parkes who in conjunction with Bowlby constructed their theory of attachment model of bereavement, based on the simple fact that loss and love are counterparts that cannot be separated. Furthermore our interpersonal connections are built through attachment and centred on the conveying and sharing of love. Machin (2009b) also considers that attachment styles are also impacted through family culture, especially in how a person is taught the norms, values and beliefs surrounding appropriate mourning and grief, and life and love. As I reflect on how I seek and find support around my loosing M as a close friend, the cultural influence and norm my family advocates, is that of behaving as if nothing has changed. Almost like sayi ng, what are you worried about, and ignoring any deep feelings that need sharing to complete the cycle of grief. In relation to attachment within my family history I would say I have learnt secure attachment as a child, but as I grew my sense of attachment to my parents and siblings had a feeling of separateness, which funnily enough I feel was the grounding for my sense of differentiation and resilience, self reliance, sense of spiritual belonging and an ability to have a positive life mindset. On the flip side that separateness I felt when younger was the underlying force behind my poor self-esteem which was an enabling factor in the attachment style of relationship I shared with M. No matter the type of grief or loss one experiences or suffers in some way or another, love is at the heart of the felt experience. Even if the loss is as simple as the loss of a job, or perhaps a beloved cat, or friend, a partner, a mother or father, sister or brother, or sadly a child, it is love that binds us, it is love that makes life and death worthwhile. Kubler-Ross (1998) put it very succinctly when she wrote, you should live until you die, no one dies alone, everyone is loved beyond comprehension, everyone is blessed and guided, and the hardest lesson to learn is unconditional love, everything is bearable when there is love, and finally the only thing that lives forever is love (p288). To conclude this essay I would reflect on the importance of a counsellor taking the time to experience and deal with lifes losses and loves. Whether one chooses a particular model or process to assist the journey of self discovery, it is important to understand the underlying concepts of the attachment bonds that are formed over a life span. The bonds we form also bring the love that not only continues but also fluctuates between positive and negative emotional balancing and adjustment.

Marketing Research on a Wig Store in Vienna

1. Executive summary †¢ Marketing Problem Introduce a new wig distributor to the Viennese market. †¢ Purpose of Research Project The purpose of the research is to find out if there is potential growth for a wig business in Vienna, and what kind of wigs are the most demanded. †¢ Method Primary research will be focused on understanding the needs and wishes of our major target group- religious Jewish women, secondary research will be focused on our positioning against competitors on the Viennese market. Qualitative Research The purpose of the qualitative research is to collect, analyze and interpret data by focus groups, which also include samples from wig collection to figure out the preferences of our main target group. †¢ Quantitative Research In our quantitative research the main aspect of consideration was the questionnaire that we distributed in main community centers (Beit- Halevi, Jewish Heritage Centre of Lauder Business School, Sephardic Centre and Main Syn agogue of Vienna). †¢ Qualitative analysis This topic is mainly about analysis of the focus group and finding out the results from it, analyzing them. Quantitative data analysis conclusion 6 With the result of our questionnaire and the comparisons with other data, we were able to reach precise results. †¢ Final analysis and results After all the collected data and its results, we have managed to find out the result of our research. †¢ Conclusion and recommendations Here we make recommendations and a final conclusion on the wig demand in Vienna, preferences of our main target group, how should our service look like and the growth potential of wig business industry in Europe in the role of new distributors. Appendix A – Questionnaire This appendix has the complete questionnaire, which our respondents answered. †¢ Appendix B – Questionnaire in Hebrew This appendix has the Hebrew questionnaire, which our respondents answered. 2. Statement of research pu rpose and objective 2. 1. Marketing problem 2. 1. 1. Marketing research Problem: The purpose of this marketing research project is to find out whether the wig business has any growth potential in Vienna. We would like to find out who could be our immediate customers and who could be our potential customers.We are looking to see if we currently have any competition in this industry in Vienna and what are the chances of there being further competition in the future. Additionally, we will try to figure out what is the market price for the 7 wig industry and adjust our products to the market price. We aim to study and understand how to make marketing research for the potential growth of the wig industry in Vienna. 2. 1. 2. Marketing decision Problem: For our marketing research project, we want to unravel the question of whether or not the wig industry has any growth potential in Vienna, Austria.This question will require us to answer more than one marketing question regarding this dilem ma. Firstly, according to the current state of our research we do not have any specific knowledge/information regarding the demand for wigs in Vienna, Austria, amongst different groups of customers. Secondly, we do not have concrete knowledge regarding our possible competitors in the wig market. In addition to that, as of the current situation we do not have any specific targets for the prices we would like to charge for our wigs and the preferences of our main target group. . 2. Purpose of research project In China there is a manufacturer of wigs called ‘Sarah Wigs’, and we would like to be its distributors in Europe. Our first milestone is Vienna, Austria. We want to conduct an exploratory research first of all in order to know the potential growth of the wig business in Vienna, Austria and then in case we get positive results- we will be able to open up a chain of wig store all over Europe and get profits from this business.Research Questions we will have to answer : †¢ †¢ †¢ How large scaled is market and demand for our product? Who are our potential customers? How large is demand on our product in Vienna? How can we find out there age, gender, respect of income and their willingness to pay for our product? 8 †¢ †¢ †¢ †¢ †¢ What are the prices we should be charging for our wigs? Will it be profitable for us? What are the main types of wigs preferred by Jewish religious women living in Austria? How should our service look like? What could be the potential demand for wigs in the future?Who are our competitors in a given market and how can we predict the level of sales we should expect over the next five years? 9 3. Research design and methodology 3. 1. Secondary research Before conducting primary research we needed to conduct secondary research. We divided secondary research into three parts. First we would gather information from the internet (from blogs, web-sites, discussions) and try to analyze general priorities, characteristics and values of Kosher wigs’ consumers who are married orthodox Jewish women.We knew it would be a great challenge to find out precise and accurate information about the demand and uses amongst married orthodox Jewish women who are also Viennese residents from the worldwide web, but still we knew that the information even if not 100% accurate and even though not going into much detail would be helpful for us to see what the demand for kosher wigs in Vienna is. We needed to have enough knowledge about kosher wigs’ consumers as well as about the rules and obligations according to the Jewish Halakha law.We found out that the Halakha law is the same for every married Orthodox Jewish woman, no matter of her place of residence, to cover one’s hair after getting married. Only after finding out some general information we would narrow our research and specifically focus on consumer behavior in kosher wigs’ market in Vienna. We would lik e to gather information from already existing wig companies located in Vienna. However, once again because the field of research is very narrow we had to research a lot and at the same time be very specific and accurate on what our research target was.For this reason we decided to contact Jon Renau an international wig company located in Vienna which provides kosher wigs/Sheitel with Kosher certification under the Bedatz Hecksher from the Bais Din of Rabbi Gross in Eretz Yisroel. Our third step would be to conduct an experimental research in a given wig company and observe the natural consumer behavior during natural circumstances. Our main research 10 question was to find out the current demand for kosher wigs in Vienna, Austria at present.We also wanted to find out the characteristics of the most desired and purchased wigs (paying a close attention to quality, length, and type amongst other things). We further wanted to find out what is the average price consumers are willing to p ay for kosher wigs. The main advantage of this kind of secondary research was that we would be able to gain reliable data from an already existing company and we would be able to use this data figures to plan for the future when it comes to our company. First as planned we gathered information from internet web-sites and blogs about Kosher wigs.We wanted first to find out what is the primary concern for a married orthodox Jewish woman wearing a wig. As we found out the main concern for consumers is to have the certified proof that the wigs are manufactured under rabbinic supervision according to Halakha law and that the wigs do not contain any Indian hair in them. We also wanted to find out the general attitude of a married orthodox Jewish woman towards wigs and correspondingly her willingness to pay for it. As we found out Jewish women don’t find wigs as a luxury but as a requirement and obligation required by the Jewish religion.For this reason Jewish women don’t fin d wigs as a luxury but as a pure obligation and requirement to properly observe their religion. For this reason their average willingness to pay for natural wigs is high and on average ranges from 900-1200 Euros. After secondary research would be gathered from the internet we decided to conduct secondary research from real businesses, from an already experienced wig company located in Vienna which specifically focuses on providing kosher wigs to married orthodox Jewish women living in Vienna. Taking into consideration all these facts we chose the Jon Renau company.Jon Renau is a family owned business that has become an international leading manufacturer of wigs, hairpieces, hair additions and hair extensions. We visited one of the 11 main representative offices of Jon Renau, which is located in Vienna. We contacted Andrew, the store manager, through his Rabbi- Rabbi Wolf and asked the following questions: 1. What percentages of your total sales are the sales of kosher wigs? Andrew t old us the following: â€Å"When we were opening representative office in Vienna we thought that demand for specifically Kosher Wigs wouldn’t be high taking consideration the small population of Jewish married women in Vienna.However nowadays according to our analysis on average 200-300 wigs are sold monthly to people living in Vienna out of which up to 30 are Kosher wigs. On Average it’s 10 % of our income and considering the small population demand turns out to be high. † 2. What the mostly desired characteristics of the purchased wigs are? Andrew said that it is very hard to answer this question because even in this narrow field taste is very different. However, he said that 60% of women purchasing kosher wigs prefer European natural hair, and the favorite colors are black and brown. 3.What is the average price a married orthodox Jewish woman is willing to pay for a wig? According to their statistics on average women are willing to pay 800 Euros and more, dep ending on the type of hair used, length, color and where the wig was manufactured. 3. 2. Qualitative research – focus group 3. 1. 1. General We conducted one focus group to collect our qualitative research data. There were eight women who attended and took part in the focus group. Our focus group was recorded and consisted of a number of open-ended questions. 3. 1. 1. 1. Group selection The selection of our members was based on the following criterion: 12 †¢ †¢Gender, they all had to be women Age, we wanted to have a wide range of ages. Anything from 18 years old to 75 years old. †¢ †¢ †¢ Religion, they all had to be orthodox Jews City of residence, they all had to be Viennese residence English speakers, as we will conduct the focus group in English thus all participants have to speak English. 3. 1. 2. Place Due to a lack of budget, we had to be quite strict with our expenditure costs and thus decided to limit the cost expenditures for the conduction of the focus group to an amount of no more than â‚ ¬500. This meant that we could spend up to â‚ ¬200 on a place to hold the event of the focus group.Knowing that all the women who would attend the focus group would be married orthodox Jewish women, we had to choose a modest (not too fancy) place where we could provide kosher refreshments. Hence, we conducted the focus group in the Lauder Business School Mensa, where we provided light refreshments and soft drinks. 3. 1. 2. 1. Asked questions The majority of the questions asked were open-ended questions. This will allow our participants to voice their opinion and have discussions with us and the other members participating. We will be asking the following question during our focus group. 1.Tell us a little bit about yourself? 2. How many wigs do you own and how often do you wear them? 3. What is your preferred color of a wig? Why is it preferred? 4. What do you consider a good quality wig and what types of hair do you like for your wig? 13 5. Where do you usually purchase a wig, and why? 6. What is the average price you are paying for a wig and what influences your decision? 7. Will the fact that the company is donating 10% of its revenues to a charitable organization influence your purchasing decision? 8. Which wig from our samples did you like the most, and which the least. Explain why? 9.Will you consider buying a wig from us- ‘Sarah Wigs’ in the future, and if so how much would you pay for this. 3. 3. Sampling plan In the beginning of the project we faced a decision upon what sampling methods to use. We decided to use cluster sampling (probability samples) for our questionnaire and convenience sampling (nonprobability samples) for our focus group. Cluster sampling: this type of sampling first divides the targeted population into subpopulations. We took our Viennese Jewish population and divided it into three subpopulations where we were mostly likely to encounter orthodox Jewish married w omen.We divided our population into the following subpopulations: †¢ †¢ Jewish ethno groups – according to synagogues Jewish schools in Vienna – where mothers pick their children up Convenience sampling: this form of sampling obtains a sample from convenient elements. This means that participants are selected because they fit the criterion of those people who we seek to obtain information from. We used this form of sampling for our focus group and approached the women in places where we know they are most likely to be orthodox Jewish married women. 14 3. 4.Data collection instrument To answer the main questions we had in our project proposal plan we came up with a questionnaire and a list of questions for our focus group. These questions had to answer our four main questions from the proposal but even more so in further depth. Our four main questions in the project proposal were as follows: 1. Who are our potential customers? 2. What is the current demand for wigs in Vienna, Austria? 3. What are the prices we should be charging for our wigs? 4. What could be the potential demand for our wigs in the future?We conducted a questionnaire to answer these questions in more depth and detail. The purpose of the questionnaire was to answer the following questions: 1. Do you live in Vienna? This will answer our questions about roughly how many customer we will have in Vienna, as we will open our store in Vienna. 2. What is your age? This will be helpful for our general information about our potential customer. 3. Which ethno religious group do you belong to? This will answer our question about what ethno groups are residing in Vienna and if these ethno groups are the ones who pay much emphasis to the wig wearing Halakha law. . Which movement do you belong to? This will answer our question about what streams of Judaism do those potential customer who are residing in Vienna belong to and if these Jewish streams are the ones who pay much emphasis to the wig wearing Halakha law. 5. Have you ever used a wig? 15 6. Why not? These two questions above will allow us to see if this individual is a potential customer for us. 7. Do you own a wig? 8. Why not? These two questions above will allow us to know which individuals are potential clients and which are not. 9. How many wigs do you own?This will allow us to have a rough estimate of what the demand for wigs will be. 10. How often do you purchase a new wig? Here we will answer our question of what is the frequency in which these women purchase new wigs. 11. How often do you use wigs? Here we will be able to see who will be a more frequent customer and who will be an occasional customer, as a woman who will tell us that she uses her wig on a daily basis is one who is likely to purchase new wigs more frequently, whilst a woman who tells us that she rarely uses her wigs is one that is less likely to be a frequent potential customer of ours. 2. What color of wig do you prefer? This will answer our question regarding the preferences in the colors of wigs that our potential customers will have. We will be able to know what colors are most favorable amongst our potential customer group and thus assist us in knowing what products we should supply and more or less in what quantities. 13. What type of hair do you prefer? 16 Likewise, this will answer our question regarding the preferences in the type of hair for the wigs that our potential customers will want.We will be able to know what hair type is most favorable amongst our potential customer group and thus assist us in knowing what hair type wigs we should supply and more or less in what quantities. 14. What types of wigs do you mostly own? This question will once more give us further in-depth regarding the preferences of the types and styles of wigs that our potential customers like the most and will assist us in knowing what wigs we should supply at our store, once opened. 15. What is an average price of your curr ently owned wigs? ( in â‚ ¬) This question will allow us to know the average price we should charge for our average wig. 6. What is your net family annual income( in â‚ ¬) This will further give us insight about the abilities of our potential customers. We will be able to see roughly what socioeconomic group we are dealing with and thus adjust the products we supply accordingly. 17. Where did you buy these wigs? This question will allow us to see who our main competitors are which will allow us to further investigate and after investigation plan a means to provide our potential customers greater satisfaction than they currently get from our competitors. 18. Have you ever heard of our company?This question will allow us to see how many of the potential customers know about us and about the service we plan on providing. It will allow us to see how much marketing we need to do, where and to whom. 19. Where did you hear about it? 17 This will allow us to see in which places we are already known and in which places we are not yet known. 20. Will the fact that a company is donating tithe from every sold wig influence your purchasing decision? This question will answer a few matters of interest that we have in finding out. †¢ Firstly, it will give us further in-depth into how we need to conduct our marketing campaign. Secondly, it will allow us to promote ourselves to our potential customers and future potential customers by creating an image of our company, as a company who does charitable work and so on and so forth. 21. What would you expect from your new wig? This will answer our question of what are the main expectations our potential customers have from purchasing a wig and thus allow us to meet these criterions. The purpose of the focus group was to answer the following questions: 1. Tell us a little bit about yourself? Find out a bit more about our potential customers; get some more insight to their personal life, religious life, etc.Get insight in to what ethno religious group do they belong, what religious stream do they fellow and so on and so forth. This will answer our question about what ethno groups are residing in Vienna and if these ethno groups are the ones who pay much emphasis to the wig wearing Halakha law. 2. How many wigs do you own and how often do you wear them? Here we will be able to see who will be a more frequent customer and who will be an occasional customer, as a woman who will tell us that she uses her wig on a daily basis is one who is likely to purchase new wigs more frequently, whilst a woman who tells us that 8 she rarely uses her wigs is one that is less likely to be a frequent potential customer of ours. (We acknowledge the fact that different ethno religious groups have different frequency usage, part of the time they may wear a wig and part of the time they may use headgears) With regards to the part of the question concerning the quantity of wigs they own, this will allow us to have a rough es timate of what the demand for wigs will be. We will also be able to see the frequency in which these women purchase new wigs. 3. What is your preferred color of a wig?Why is it preferred? This will answer our question regarding the preferences in the colors of wigs that our potential customers have. We will also be able to generate information about underlying reasons of the preferences of our main target group. This will assist us in knowing what products we should supply and more or less in what quantities. 4. What do you consider to be a good quality wig and what types of hair do you like for your wig? This will allow us to have further insight regarding what quality are our potential customer looking for when purchasing their wigs.What criterion do our wigs need to meet in order for them to consider it to be a good quality wig. With regards to the second part of the question this will help us to understand the preferences in the type of hair mostly demanded. 5. Where do you purc hase your wigs? Please specify the name of the store, the name of the website, the name of the magazine, or the name of the factory from where you order it, and why? This will give us information about who our main competitors are and what competitive advantages do they have. 10.What is the average price you are paying for a wig and what influences your decision? 19 This will give us insight about what are the prices our potential customers are willing to pay for a wig and thus will allow us to adjust our pricing accordingly. 6. Will the fact that the company is donating 10% of its revenues to a charitable organization influence your purchasing decision? This question will answer a few matters of interest that we have in finding out. †¢ Firstly, it will give us further in-depth into how we need to conduct our marketing campaign. Secondly, it will allow us to promote ourselves to our potential customers and future potential customers by creating an image of our company, as a com pany who does charitable work and so on and so forth. 7. Which wig did you like the most and which of the wigs did you like the least? Please, explain why. After providing the sample wigs to our focus group members, we will able to have a better understanding of the priorities our target group has. 8. Would you consider buying a wig from us (Sara’s Wigs) in the future and if so how much would you pay for this wig?This will show us how many potential customers we in actuality have. This will give us insight about what are the prices our potential customers are willing to pay for a wig and thus will allow us to adjust our pricing accordingly. The last two questions were presented to our participants after having shown the sample of our wigs. 3. 5. Experimental research The main purpose of our experimental research was to observe consumer behavior and find out if the kosher wig market business is profitable in Vienna. Thanks to the Jon Renau 20Company and their extremely kind st ore manager, Andrew we were able to conduct this experiment for one month. Our experiment was of such a nature: †¢ For one month we observed consumer behavior with which we were able to answer following questions: ? On average how many kosher wigs are sold in a month? ? What are average monthly profits that the company makes? ? What wigs do customers like best? ? What wigs do customers like least? We observed that out of 280 wigs sold in a given month 27 were kosher wigs. The profits made from these 27 wigs amounted to 24,400 Euros. 8 wigs purchased were European manufactured ones, and most desired colors were black, brown and blond. Surprisingly to us the most desired length of wigs was short and customer ages ranged between 23-50 years old. This experiment was extremely advantageous to us as we were able to observe consumer behavior in a natural environment without any artificial questions to which people had to think and answer theoretically. 3. 6. Data collection and data e ntry In order to make more in-depth marketing research we had to do secondary research as well as primary research.Secondary research was divided in two parts. †¢ First we searched for general information and opinion about what are the main concerns and characteristics of Kosher wigs in Internet (from blogs and web-sites) †¢ Only after that we narrowed our research and focused on one specific company who sells kosher wigs in Vienna. After secondary research we conducted primary research and also divided it into two parts; qualitative and quantitative. We conducted focus groups where we used non- 21 representative (convenience sample).We specifically chose married Jewish orthodox women who would discuss their opinions and concerns and give us sufficient information to help us see what the demand for kosher wigs in Vienna, Austria is. In quantitative research we used cluster sampling. In our research we applied the following types of research methods: †¢ Secondary resea rch ? Information gathering from already existing sources ? Experimental research †¢ Primary research ? Survey ? Focus Group 22 4. Data analysis and results 4. 1. Qualitative data analysis & results †¢ Is there a demand for a new wig store in Vienna?According to our focus group we have seen that our main target group, Jewish religious women are greatly interested in a new wig distributor in Vienna. Due to the fact that covering one’s head in Jewish religion is both – a Torah commandment and a tradition, the percentage of women wearing wigs is very high among all Jewish religious women, namely Ashkenazi Jews and some Sephardic. For instance, after conducting a focus group we understood that a lot of different aged women are ready to purchase wigs for themselves and their daughters, cousins, and sisters , etc. and that there is a demand for a shop offering kosher certified wigs. However, the exceptional cases comprised low- class women, which thought our prices to be too high. Low-class women thought there is no need for a new wig distributor in Vienna, they didn’t like our price ranges and claimed that there are already stores offering wigs, and moreover it is much cheaper to order wigs online. Even after suggesting that we would like our price to include 10% â€Å"mesuda†- donations to poor children and orphanages, they were not willing to pay â‚ ¬1200 for a wig, a price of wig charged by our suppliers, the company ‘Sarah Wigs’ in China.We explain it with two reasons. First of all, donations are obligatory in Jewish religion, and a person should anyways donate 10% of his income to charity, so there is no need for our suggestion to those people who are scarce of monetary resources. Secondly, religious life can be sometimes very expensive, including higher costs on kosher food, maintenance of a lot of children, costs on accommodation in the Jewish districts. Therefore, low-class families cannot afford purchas ing a wig for this price. However after watching sample wigs we offered they agreed the quality to be 23 ood, and admitted they would like to receive such kind of a wig as a present. Since our target group is initially middle-class and wealthy women it would be a challenge assessing them. Surprisingly, we found out which kind of service our potential customers would like to experience. In order to understand the psychology of these women, we should look inside the traditions and rules of life according to which these people have been living almost for 6000 years. They are very modest and extremely conservative. While the conversation they complained about the lack of privacy in the wig stores.For instance, some of them consider showing their hair among other women as something of an immodest behavior. So one of their wishes was to have a private service in a wig store, where they could feel comfortable and try all the variety of wigs. However some of them didn’t have problems with trying out wigs in a common hall. General reception of our sample wigs was very good. Independently of the age, annual income and ethno religious group, they liked the quality of our wigs. They liked the type of hair used, how naturally they looked, and the way they are made, the material used inside.In conclusion, our focus group and the reaction to the samples provided indicate that there is a demand for a new wig distributor in Vienna, offering one-to-one service. †¢ What is the average age consumption in the market? And how much they are willing to pay? We described our main target group as Jewish religious women, but who is considered to be a woman in a Jewish religion. Is there any specific age when girls become women, and start covering their heads? After an extensive research conducted on our target group, we found out this is not about a specific age.For instance, a girl becomes a woman after getting married, and since she is married covering her head is obligato ry. Therefore, the average age consumption for 24 our product is 18 – 82, as 18 is considered the allowed age to get married in Judaism (YAAKOV, 2006) and 82 is the average age of death among women in Austria (Pavlov, n. d. ). Due to this fact, women of different ages participated in our focus groups. We found out that the demand for our product didn’t depend on the age, but rather on the income and social level of the family of this woman.Our first focus group mostly consisted of women of a middle and high class, with annual income higher than â‚ ¬20,000. They were very surprised with the prices we offered for our wigs. When we showed them our sample wigs, they were willing to pay more than â‚ ¬1500. Our second group was quite intensive about pricing, and said their purchase decision depends highly on the purposes of their purchase. For instance, a lot of women have more than one wig. Purchasing a new wig for a special occasion, celebration or holiday is very po pular.Therefore, they were ready to pay more for a holiday wig. A holiday wig is the one usually with a natural hair, handmade and preferably a long one. Moreover, the fact that we are going to donate 10% of each wig bought to charity was perceived very positively by women of middle and high class. In a nutshell, we understood that for all the women the price is mostly connected with the hair type we use in our wigs, whether it is handmade, and its readiness to be worn. Surprisingly, we found out interesting moment in a consumer behavior of our main target group.When a woman comes into a shop, she wants to see the final product, the wig ready-to-wear, which should be only adjusted with small details. †¢ Which preferences do our customers have mostly? We noticed two main preferences our target group has with regards to the length of the wig and also the type/quality of the wig. 25 Surprisingly it was the opposite of what we were expecting. We were sure that the younger generatio n would prefer somewhat fashionable and longer wigs than the older generation (that would rather prefer stricter and shorter wigs).However what we noticed was that the younger women prefer the strict and middle-length wig because they are going to be married or just have been married and they are still very excited about the idea of a wig, the meaning behind it (that a woman should show her real hair only to her husband because the hair is a very sensual thing). But the older women are more likely to purchase longer wigs with different haircuts because they would like to innovate with their style. For instance, they ate tired of the same image all their life.About the type and the quality of the wig almost every woman in our focus groups agreed that it should be handmade and only natural hair. The style of the wig they prefer was quite different, but women were opened for innovations. Mostly all women are accustomed to wearing a wig with a bang, for it seems to be more natural. But nowadays we are living in the 21st century, there are more innovations with every passing day- women are expecting their new wig to look natural without a bang. Moreover, part of the women was at first hesitating about Asian hair we use but after we gave them our sample wigs for a trial, they changed their opinions.In order to further create a positive image of our company, we need to think about some women- community events in which we will be able to demonstrate wigs to women who are still hesitating about the quality of the Asian hair. †¢ How our service should look like? According to our focus group we came to several conclusions with regards to the service we should provide to our customers. On the one hand, our main goal is to ensure that our shop doesn’t contradict to any Torah commandments, Jewish laws and traditions.The first and the most important thing for us would be to ensure that all wigs are kosher, that they don’t contain 26 Indian hair. Almost all women agreed that absence of kosher certificate on the wigs would influence their purchase decision greatly (they will not purchase it). The next thing would be to provide private room for women who do not feel comfortable trying wigs in the common hall. For instance, some of the women consider showing their natural hair even to other women immodest. Our staff members will also be only female, in order for all the women to feel convenient.On the other hand, our target group will not only be satisfied with a purchase of a good quality wig. They don't know how to treat their wigs in order for them to stay in the same shape they were bought. The women complained a lot about the â€Å"Internet shopping†, they felt being left alone after purchasing the wig. Therefore we are going to introduce the â€Å"buy and stay† concept. We will offer a ‘beauty salon’ service that will be specialized in taking care of wigs. ‘Sarah wigs’ will send one of their stylists that will be responsible for this specific service.Right after the women chose a wig from our variety, the stylist will adjust it to her head. Afterwards a woman will be able to bring her wig for a wash, restyling, or any other required procedure. Of course the prices for the women, which purchased our wigs will be significantly reduced. With the help of this salon we will make our customers feel more secure. They will know that we are nearby and ready to help with any problem that might occur. In addition we decided to provide a 3-5 years guaranty for our wigs (the number of years will depend on the precise wig).We want to do so because we see the scarcity of trust among our target group. 4. 2. Quantitative analysis and results With our data collection we gained answers to our research questions. The following information is the analysis of our questionnaire: 27 †¢ Question 1: With the collected data we identified the percentage of women who are living in Vienna. As i t seen in Table 1 and Figure 1, 97% are living currently in Vienna, and 3% are not. Do you live in Vienna? Frequency Vienna Valid not in Vienna Total 243 7 250 Percent 97 3 100 Table 1: living in ViennaFigure 1: percentage of people who live in Vienna 28 †¢ Question 2 In the following graph you can see the distribution of the responders by age: 15-25 years11%, 26-35 years- 20%, 36-45 years- 33% (the majority), 46-55 years- 22%, 56-65 years7%, 65+ years- 5%. With this information we can determine our target group, to which we will address our products. What is your age? Frequency 15-25 26-35 36-45 Valid 46-55 56-65 55+ Total Missing Total System 28 50 81 54 18 12 243 7 250 Percent 11 20 32 22 7 5 97 3 100 Table 2: age of respondents Figure 2: age of respondents 29 †¢ Question 3:In this question we determined to which ethnicity group each respondent belongs. Ethnicity group determines the traditions, and after- the different moves in the Judaism, to which the religious women belong. For each ethnicity group there is different traditions regarding the usage of the wig. As seen in the table and the figure below, there is a large majority- 70% of Ashkenazi women, and 27% of Sephardic women. Which ethno religious group do you belong to? Frequency Ashkenazy Valid Sephardic Total Missing Total System 176 67 243 7 250 Percent 70 27 97 3 100 Table 3: the ethno religious groups of respondentsFigure 3: the ethno religious groups of respondents 30 †¢ Question 4: In this question we found the breakdown of the different movements of Judaism regarding the women in Vienna. As seen in the table, there is a large majority of women that belong to the Chabad- 70%. Then, the Gur movement with only 8%, Lithaim- 6%, Reform- 5% and Others8%. Which movement do you belong to? Frequency Chabad Gur Valid Lithaim Reform Other Total Missing Total System 176 20 14 13 20 243 7 250 Percent 70 8 6 5 8 97 3 100 Table 4: To which movement the respondents belong Figure 4: To which m ovement the respondents belong 1 †¢ Question 5 Comparison of total number of wigs owned and age of respondents. In the following table we compared the two variables, age and number of total wigs owned. The majority of women between ages 26-55 own 3-5 wigs (age 26-35: 11%; age 36-45: 30%; 4655: 10%). How many wigs do you own? What is your age? Count What is your age? 15-25 1-2 How many wigs do you own? 3-5 5+ Total 12% 0% 0% 12% 26-35 8% 11% 1% 21% 36-45 1% 30% 2% 33% 46-55 5% 10% 8% 32% 56-65 0% 0% 7% 7% 65+ 0% 0% 5% 5% 26% 51% 23% 100% Total Table 5: Comparison of age and number of total wigs ownedFigure 5: Comparison of age and number of total wigs owned 32 †¢ Question 6 In the following question we compared the frequency of purchasing wigs and the net annual income in the family of the woman. 30% of women that have 20,000-29,000 euro annual income are purchasing a new wig once in 5 years (the majority of that segment), the majority of the group of 30,000- 39,000 euro in come- 16%, is purchasing a new wig once in 2-5 years, and the majority of the group that has 40,000-49,000 euro income, as well as 50,000+ euro income purchases a new wig once a year (5% and 3%). How often do you purchase a new wig?What is your net family annual income( inâ‚ ¬) What is your net family annual income( inâ‚ ¬) less that 10,000 10,00019,000 20,000 29,000 once a year How often do you purchase a new wig? once in 2-5 years once in 5 years+ Total % of Total 1% 24% 42% 21% 9% 3% 100% % of Total 1% 18% 30% 4% 0% 0% 54% % of Total % of Total 0% 0% 0% 1% 5% 3% 9% 30,00039,000 40,00049,000 50,000+ Total 0% 6% 12% 16% 3% 0% 37% Table 6: Comparison of frequency of purchasing wigs and net annual income 33 Figure 6: Comparison of frequency of purchasing wigs and net annual income Question 7: †¢ In this table we measured the preference of wig colors.The majority of the women prefer black (39%) and brown colors (35%), 16% prefer blond wigs, and a small percent of 4% prefer grey hair, and 2% for red hair. What color of a wig do you prefer? Frequency black brown Valid blond red grey Total Missing Total System 98 87 41 6 11 243 7 250 Percent 39 35 16 2 4 97 3 100 Table 7: Preference of wig color 34 Figure 7: Preference of wig color †¢ Question 8: In this question we measured the percentage of respondents that prefer Asian or European hair. The majority (61%) prefers Asian hair, when 36% prefers European hair. Which type of hair do you prefer?Frequency Asian Valid European Total Missing Total System 153 90 243 7 250 Percent 61 36 97 3 100 Table 8: Which hair type do you prefer? 35 Figure 8: Which hair type do you prefer? †¢ Question 9: Here we determined the percentage of respondents that prefers factory made wigs or handmade wigs. The majority (62%) prefers handmade wigs, when 35% prefers factory made wigs. What types of wigs do you mostly own? Frequency handmade Valid factory made Total Missing Total System 155 88 243 7 250 Percent 62 35 97 3 100 Table 9: Preferable type of wig 36 Figure 9: Preferable type of wig †¢ Question 10:This table illustrates the preferable price of the everyday wig for the respondents. As seen, the majority of women are buying the wig for 401-600 euro (60%), 22% prefer to buy their wig for 250-400 euro, the small number of 6%, will pay 601-1500 euro, and 8% will pay 1501+. Average price of an everyday wig Frequency 250-400 401-600 Valid 601-1500 1501+ Total Missing Total System 56 151 16 20 243 7 250 Percent 22 60 6 8 97 3 100 Table 10: average price of everyday wig 37 Figure 10: average price of everyday wig †¢ Question 11: This table illustrates the preferable price of the holiday wig for the respondents.As seen in the table, the majority will pay 1001-2000 euro per one holiday wig (70%), 17% will pay 600-1000 eur0, and only 11% will pay 2001+ euro per wig. Average price of a holiday wig Frequency 600-1000 Valid 1001-2000 2001+ Total Missing Total System 42 174 27 243 7 250 Percent 1 7 70 11 97 3 100 Table 11: Average price of holiday wig 38 Figure 11: Average price of holiday wig †¢ Question 12: This table illustrates where the majority of the respondents buy their wigs. There is almost equal deviation between the 3 stores (32%- Magic hair team; 38%- Michaela Nagler; 27%- Stupnig Keg), and only 1% are buying in E-shops.Where did you buy these wigs? Frequency Magic hair team Michaela Nagler Valid Stupnig Keg E-shop Total Missing Total System 80 94 67 2 243 7 250 Percent 32 38 27 1 97 3 100 Table 12: place of wig purchase 39 Figure 12: place of wig purchase †¢ Question 13: This table illustrates the amount of respondents that heard about our wig store. The majority, however, never heard about us (65%). Have you ever heard of our company? Frequency yes Valid no Total Missing Total System 81 162 243 7 250 Percent 32 65 97 3 100 Table 13: have you ever heard about our company? 40Figure 13: have you ever heard about our company? †¢ Question 14: In the following table, we analyzed the percentage of respondents that heard about our company, and from where they heard about us. The majority heard about us from word of mouth (56%), 49% heard about us from Jewish websites, and only 42% heard about us from Facebook. Heard Frequencies Responses N heard from facebook where did you hear about us a Percent of Cases 42% 56% 49% 146% Percent 30 40 35 105 29% 38% 33% 100% heard from word of mouth heard from Jewish website Total a. Dichotomy group tabulated at value 1.Table 14: From where do you know our company? 41 †¢ Question 15: In this question we analyzed whether the fact that our company is donating 10% from our income will influence the decision of purchase. The majority (36%- mostly yes; 33%- possibly) will be influenced of this fact, and only 5% will not be influenced at all. Will the fact that a company is donating tithe from every sold wig influence your Frequency not possibly Valid mostly yes yes Total Missing Total System 13 8 2 91 57 243 7 250 Percent 5 33 36 23 97 3 100 Table 15: Influence of the fact that the company is donating tithe from every sold wigFigure 14: Influence of the fact that the company is donating tithe from every sold wig 42 †¢ Question 16: In this question we analyzed the net annual income of the respondents. The majority (41%) have 20,000-29,000 euro income, 24% have 10,000-19,000 euro, and only 1% has less than 10,000 euro income. What is your net family annual income( inâ‚ ¬) Frequency less that 10,000 10,000- 19,000 20,000- 29,000 Valid 30,000- 39,000 40,000- 49,000 50,000+ Total Missing Total System 3 59 102 50 22 7 243 7 250 Percent 1 24 41 20 9 3 97 3 100 Table 16: net annual income (euro) Figure 15: net annual income (euro) 3 †¢ Question 17: In this question we analyzed the importance of several factors that concern customer preference about wigs. Descriptive Statistics N I would expect my new wig with a low price I would expect my new wig to be handmade I would expect my new wig to be made in europe I would expect my new wig to be made out of Asian I would expect my new wig to have a guarantee I would expect my new wig to be of bright colours I would expect my new wig to be made out of natural matrial only Valid N (listwise) 243 243 1. 8724 1. 13735 243 3. 9712 1. 33423 243 1. 5638 . 70348 243 2. 473 1. 91364 243 2. 8765 . 68724 243 2. 0576 1. 29716 243 Mean 2. 0658 Std. Deviation 1. 08511 Table 17: customer preference about wigs 44 Figure 16: customer preference about wigs 45 5. Conclusion and recommendations After conducting the secondary and primary research we got to know that a place to a new wig distributor in Vienna can be found. We found out that there is a demand for product in the form we want to sell, and the service we want to provide. During the secondary research we were exposed to the competition that already exists in the market, but in order to have to have competitive advantage we will provide ‘buy and stay’ service, which will fill in the lack of security our customers have. In addition we came to know what are the exact preferences of our target group with the help of quantitative and qualitative analysis, which type of hair, length, color and style are in demand. With the help of the focus group we conducted, we understood the psychology of these women and underlying reasons for their consumer behavior. This will help us to market our product successfully, providing all the services related to it, and to communicate our company effectively.Moreover, we found Vienna as the representative capital city amongst big cities in Europe. Our research indicates that we can penetrate the Viennese wig market successfully, therefore we predict approximately the same level of demand in other major European cities. We can expect the growth of our company in Europe within 5-7 years. As a recommendation, it is required to make a further research on wig demand amongst cancer ill patients and wealthy p eople as part of our initial target markets. 46 6. Appendix 6. 1. Survey sample in English Questionnaire Nr. _______Wigs demand questionnaire Interviewer: Please read all questions to the respondent as they appear on the questionnaire. Only read the bold text. Interviewer instructions are in italics. Circle the figure corresponds to the respondent’s answer choice. Example : 2 Int. : Introduce yourself to the respondent. Mention that you are a business student conducting a survey as a part of marketing research class. Briefly inform the respondent that this survey is about a wig demand. At the beginning, may I ask you a few questions to determine if you are among the persons ho I am supposed to interview? 1. Do you live in Vienna? RESIDENCE If NO thank respondent and terminate interview. 2. What is your age? 15- ­? 25†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1    AGE 26- ­? 35†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 36- ­? 45†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3    46- ­? 5†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4    56- ­? 65†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5    65+†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 3. Which ethno religious group do you belong to? Ashkenazi†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1ETHNICITY Sephardic†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2    4. Which movement do you belong to? Chabad†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 CHA Gur†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 GUR Litaim†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 LITReform†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 REF Other†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 OTH 47 5. Have you ever used a wig? Yes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1a? Q   7 USAGE No†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2   a?Q 6 6. Why not? Record the first response REASON a? Q 21 7. Do you own a wig? Yes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦ 1   a? Q 9 OWNERSHIP No†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2   a? Q 8 8. Why not? Record the first response REASON 9. How many wigs do you own? 1- ­? 2†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1    TOTAL